AESTHETICIZING GOOGLE CRITIQUERICHARD ROGERS
GOOGLEGOOGLEGOOGLEGOOGLE1.   Google Objects & Subjects - Dark Web, A.D.D., Databody2.   Googlization - Front page, Results...
GOOGLEOBJECTS & SUBJECTSGoogle as dark web-maker, attention deficit disorder, databody generatorDark Web. Engines include ...
ON TOP OF GOOGLESHMOOGLE & SCROOGLEOn top of Google as dark web-maker, attention deficit disorder, databody generatorDark ...
ENGINE USERS ATTENTIONUser behavior.Half of all users entered only one search query.54 percent viewed just one page of sea...
ON TOP OF GOOGLESHMOOGLE & SCROOGLEOn top of Google as dark web-maker, attention deficit disorder, databody generatorDark ...
GOOGLE DATABODY(AOL CASE)Stored Search Engine Queries (anonymized) - Flecks of a DatabodyAOL user 311045 apparently owns a...
DE-FLECKINGAnswers to Stored Search Engine Queries (anonymized) - What to do?Scroogle.org - An Google search proxy which p...
GOOGLEGOOGLEGOOGLEGOOGLE1.    Google Objects & Subjects - Dark Web, A.D.D., Databody>2.    Googlization - Front page, Resu...
FRONT-PAGE GOOGLIZATIONWhat would Google do?Everybody loves using Google. Therefore, doesn’t everybodywant the same simple...
The Politics of TabsTEN YEARS OF THE GOOGLE FRONT PAGE (TABS)AND THE FALL OF THE DIRECTORY (AND THE EDITORS AND LIBRARIANS...
THE BACK-ENDGoogle Will Eat Itself - Ubermorgan.com"One of Googles main revenue generators is the "Adsense" program:It pla...
GOOGLEGOOGLEGOOGLEGOOGLE1.    Google Objects & Subjects - Dark Web, A.D.D., Databody2.    Googlization - Front page, Resul...
SPAMMY NEIGHBORHOODSNot all links are equal"[T]here are sites where our algorithms had very low trust in theinlinks or the...
GOOGLEGOOGLEGOOGLEGOOGLE1.    Google Objects & Subjects - Dark Web, A.D.D., Databody2.    Googlization - Front page, Resul...
GOOGLE DERIVATIVESAgreeing to the Terms of ServiceIn exchange for search engine results or other services, the useracknowl...
“Image Clash”       “Apartheid Wall” and “Security Fence”: Image Search Results, Google images, July 2005                 ...
RFID Imagery: Wet and Dry Associations ComparedResearch Question_How “wet” is the RFID imagery according to Google?Finding...
RFID Imagery: Wet and Dry Associations ComparedResearch Question_How “wet” is the RFID imagery according to Google?Finding...
GOOGLEGOOGLEGOOGLEGOOGLE1.   Google Objects & Subjects - Dark Web, A.D.D., Databody2.   Googlization - Front page, Results...
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
Rogers Aestheticizing Google Critique
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Aestheticizing Google Critique by Richard Rogers

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Rogers Aestheticizing Google Critique

  1. 1. AESTHETICIZING GOOGLE CRITIQUERICHARD ROGERS
  2. 2. GOOGLEGOOGLEGOOGLEGOOGLE1. Google Objects & Subjects - Dark Web, A.D.D., Databody2. Googlization - Front page, Results page, Back-end3. Google Information Politics - Censorship, Spammy Neighborhoods4. Google Derivatives - Licensing
  3. 3. GOOGLEOBJECTS & SUBJECTSGoogle as dark web-maker, attention deficit disorder, databody generatorDark Web. Engines include and exclude by not indexing orphans;by burying sites.ADD. Engines encourage attention deficits. Users rarely look pastresult 10.Databody. Google keeps search engine histories, called flecks.
  4. 4. ON TOP OF GOOGLESHMOOGLE & SCROOGLEOn top of Google as dark web-maker, attention deficit disorder, databody generatorDark Web. Engines include and exclude by not indexing orphans;by burying sites.>ADD. Engines encourage attention deficits. Users rarely look pastresult 10.Databody. Google keeps search engine histories, called flecks.
  5. 5. ENGINE USERS ATTENTIONUser behavior.Half of all users entered only one search query.54 percent viewed just one page of search results per visit.Searchers typically visit only the top three search results.19 percent went on to the second page.Fewer than 10 percent accessed the third page of results.More than 80 percent stopped after looking at three results - Jansen & Spink, 2003
  6. 6. ON TOP OF GOOGLESHMOOGLE & SCROOGLEOn top of Google as dark web-maker, attention deficit disorder, databody generatorDark Web. Engines include and exclude by not indexing orphans;by burying sites.ADD. Engines encourage attention deficits. Users rarely look pastresult 10.>Databody. Google keeps search engine histories, called flecks.
  7. 7. GOOGLE DATABODY(AOL CASE)Stored Search Engine Queries (anonymized) - Flecks of a DatabodyAOL user 311045 apparently owns a Scion XB automobile in needof new brake pads that is in the process of being upgraded withperformance oil filters. User 311045, possibly a Florida resident,is preoccupied with another topic as well:>how to change brake pads on scion xb 2005>us open cup florida state champions>how to get revenge on a ex>how to get revenge on a ex girlfriend>how to get revenge on a friend who f---ed you over>replacement bumper for scion xb>florida department of law enforcement
  8. 8. DE-FLECKINGAnswers to Stored Search Engine Queries (anonymized) - What to do?Scroogle.org - An Google search proxy which prevents thesearchers data being stored by Google.TrackMeNot - A Firefox extension that periodically issuesrandomied search-queries to popular search engines, e.g.,AOL, Yahoo!, Google, and MSN. It hides users actualsearch trails in a cloud of ghost queries, significantlyincreasing the difficulty of aggregating such data into accurateor identifying user profiles.
  9. 9. GOOGLEGOOGLEGOOGLEGOOGLE1. Google Objects & Subjects - Dark Web, A.D.D., Databody>2. Googlization - Front page, Results page, Back-end3. Google Information Politics - Censorship, Spammy Neighborhoods4. Google Derivatives - Licensing
  10. 10. FRONT-PAGE GOOGLIZATIONWhat would Google do?Everybody loves using Google. Therefore, doesn’t everybodywant the same simple design on every site they visit? (…)People are calling this approach Home Page Googlization(Spool, 2006).
  11. 11. The Politics of TabsTEN YEARS OF THE GOOGLE FRONT PAGE (TABS)AND THE FALL OF THE DIRECTORY (AND THE EDITORS AND LIBRARIANS)OCTOBER 2000 - MAY 2007THE RISE OF THE DIRECTORY TO FRONT-PAGE TAB STATUSTHE FALL OF THE DIRECTORY TO MORE AND EVEN MOREAND ITS EVENTUAL DISAPPEARANCE
  12. 12. THE BACK-ENDGoogle Will Eat Itself - Ubermorgan.com"One of Googles main revenue generators is the "Adsense" program:It places hundreds of thousands of little Google text-ads onwebsites around the world. Now we have set up a vast amountof such Adsense-Accounts for our hidden Web-Sites. Each timesomeone visits a Web-Sites within our network of sites, he/shetriggers a series of robots. For each click we receive a micro-payment from Google. Google pays us monthly by check. Eachtime we collect enough money, we buy the next Google share."
  13. 13. GOOGLEGOOGLEGOOGLEGOOGLE1. Google Objects & Subjects - Dark Web, A.D.D., Databody2. Googlization - Front page, Results page, Back-end>3. Google Information Politics - Censorship, Spammy Neighborhoods4. Google Derivatives - Licensing
  14. 14. SPAMMY NEIGHBORHOODSNot all links are equal"[T]here are sites where our algorithms had very low trust in theinlinks or the outlinks of that site. Examples that might cause thatinclude excessive reciprocal links, linking to spammyneighborhoods on the web (…)” (Cutts, 2006)
  15. 15. GOOGLEGOOGLEGOOGLEGOOGLE1. Google Objects & Subjects - Dark Web, A.D.D., Databody2. Googlization - Front page, Results page, Back-end3. Google Information Politics - Censorship, Spammy Neighborhoods>4. Google Derivatives - Licensing
  16. 16. GOOGLE DERIVATIVESAgreeing to the Terms of ServiceIn exchange for search engine results or other services, the useracknowledges and agrees to a great many terms, includingthe promise to access Google only through its interface (5.3),and the agreement not to make derivative works from thecontent of the results (8.2), or from the software code (10.2).
  17. 17. “Image Clash” “Apartheid Wall” and “Security Fence”: Image Search Results, Google images, July 2005 Apartheid Wall Security FenceSource: Five of top ten search results from http://images.google.com.
  18. 18. RFID Imagery: Wet and Dry Associations ComparedResearch Question_How “wet” is the RFID imagery according to Google?Findings_According to Google Images, the RFID imagery is dry insofar as associations to the biological arelimited, e.g., human tagging, animal chip implants, etc. Associations with machines and machinic diagramspredominate.RFIDs dry associationsSource_images.google.com Product_of the Digital Methods Initiative,Method_Scrape top 100 results from Google Images and visualize dmi.mediastudies.nl. Analysis_by Anne Helmond, Richardas dry and wet assocations turned on or off. Rogers, Laura van der Vlies and Esther Weltevrede.Query_RFID Recalling RFID Icon_by Loes and Leon. RFID Icons_byTools_Google Image Scraper and Tag Cloud Generator Timo Arnall. Design_by Anne Helmond.Date_20 October 2007 CC_BY:NC:SA
  19. 19. RFID Imagery: Wet and Dry Associations ComparedResearch Question_How “wet” is the RFID imagery according to Google?Findings_According to Google Images, the RFID imagery is dry insofar as associations to the biological arelimited, e.g., human tagging, animal chip implants, etc. Associations with machines and machinic diagramspredominate.RFIDs wet associationsSource_images.google.com Product_of the Digital Methods Initiative,Method_Scrape top 100 results from Google Images and visualize dmi.mediastudies.nl. Analysis_by Anne Helmond, Richardas dry and wet assocations turned on or off. Rogers, Laura van der Vlies and Esther Weltevrede.Query_RFID Recalling RFID Icon_by Loes and Leon. RFID Icons_byTools_Google Image Scraper and Tag Cloud Generator Timo Arnall. Design_by Anne Helmond.Date_20 October 2007 CC_BY:NC:SA
  20. 20. GOOGLEGOOGLEGOOGLEGOOGLE1. Google Objects & Subjects - Dark Web, A.D.D., Databody2. Googlization - Front page, Results page, Back-end3. Google Information Politics - Censorship, Spammy Neighborhoods4. Google Derivatives - Licensing

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