Arb Drop Off 11 08


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Arb Drop Off 11 08

  1. 1. Growing Member Relationships: What are the problems CUs are facing today? Not too long ago a member had to walk into a branch to join, add a new service they needed or get a loan for a dream that they had. The face-to-face contact made our jobs easier to up-sell additional products or tell them what was new at the credit union. Not any more.....
  2. 2. Growing Member Relationships: What’s the first problem CUs are facing today? <ul><li>Members can now </li></ul><ul><li>Join the CU remotely; </li></ul><ul><li>Apply for loans online; </li></ul><ul><li>Get loans from mortgage and student loan CUSOs; </li></ul><ul><li>Make remote deposits from faxes and scanners; </li></ul><ul><li>Make deposits/withdrawals from free ATMs; and </li></ul><ul><li>Hit a shared-branch in just about every major city </li></ul><ul><li>Face-to-face contacts are disappearing every day! </li></ul><ul><li>How do you ask.... </li></ul>
  3. 3. What is the Automatic Relationship Builder (ARB)? <ul><li>DMI’s next generation email engine that helps deepen customer relationships online. The ARB targets members with customized email messages based on “in market” actions, needs or qualifications from email, web pages or MCIF systems. It’s benefits: </li></ul><ul><li>Replaces traditional direct marketing production and postage costs with targeted email </li></ul><ul><li>Consistent, managed contact that grows your business at every level of the virtual channel </li></ul><ul><li>Variable image and text replacement in each email based on demographics </li></ul><ul><li>Ability to track click-throughs to identify members and areas of interest to launch targeted, timely follow-ups. </li></ul>
  4. 4. Growing Member Relationships: Worried about using email? Recent data from an Internet Strategy Consortium survey of more than 15,000 online credit union members reveals that members want to receive informational and promotion email from their credit union.                                                                             Source: Callahan & Associates May 2008
  5. 5. How would you like your bank (or credit union) to communicate with you following the opening of your account? Source: Javelin Strategy and Research N = 2,230
  6. 6. NWFCU’s ARB engine Automatically Grows Pre-approved Mortgage Loans <ul><li>Day #1 Welcome email to member </li></ul><ul><li>Day #7 Congratulations on pre-approval </li></ul><ul><li>Day #14 Mortgage loan Rebate program </li></ul><ul><li>Day #56 Still Housing Hunting? </li></ul><ul><li>Day #84 Pre-approval about to expire </li></ul><ul><li>Day #112 Expiration notice </li></ul>Pre-approved Mortgage campaign stays in touch with members via email on selected days in the process
  7. 7. Day # 1 – Thanks for Attending Day # 14 – Pre-approved Loan Cross-sell Day # 28 – CU Realty Rebate Program Cross-sell Automatically Growing a Relationship after a Seminar
  8. 8. Day # 7 Congratulations! You now own a CU Automatically Growing a Member Relationship
  9. 9. Day # 21 Did we leave anything out? Automatically Growing a Member Relationship
  10. 10. Day # 35 To Your Credit Automatically Growing a Member Relationship
  11. 11. Day # 49 You DO have a name! Automatically Growing a Member Relationship
  12. 12. Day # 63 Your CU has more than just loans Automatically Growing a Member Relationship
  13. 13. Day # 77 Checks and Balances Automatically Growing a Member Relationship
  14. 14. Day # 91 Our newest branch is in your hands! Automatically Growing a Member Relationship
  15. 15. Day # 105 The Web is your friend Automatically Growing a Member Relationship
  16. 16. eMarketing - Hunting for Loans Campaign snagged $1.4 Million in 5 days!
  17. 17. <ul><li>What is the Return On Investment? </li></ul><ul><li>32,419 emails sent </li></ul><ul><li>7,857 opened </li></ul><ul><li>5,984 “unique” opens </li></ul><ul><li>1,457 clicks on 4 links in email </li></ul><ul><li>50 Loans in 4 days directly tied to emailed offer </li></ul><ul><li>34 loans indirectly tied to email </li></ul><ul><li>$1.4m in new loans from email </li></ul>Hunting Loans via e-Mail & Tracking ROI 227 loan applications processed from 3/27 @ 3 pm to 3/31 @ 11 am
  18. 18. <ul><li>Leading digital communication provider to CU industry since 2000 </li></ul><ul><li>Safe-listed on 4.3 million servers worldwide </li></ul><ul><li>CUSO with over 145 CU clients from $35M to $1.6B with 3.5 million members </li></ul><ul><li>Over 10 million eStatements notifications delivered </li></ul><ul><li>Email messaging system since 2002 </li></ul><ul><li>Over 10.0 million emails delivered since 2002 </li></ul>Go to for a FREE test Drive of the ARB for your Credit Union! Ron Daly President/CEO 866-994-4900 [email_address]