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Marketers were the first to realize the tremendous role social media can play in reshaping the way an organization communicates with and creates value for its customers. In this new media landscape, marketing teams must organize in a way that allows them to successfully communicate with other departments - both internally and externally - and make the most out of every social media engagement.
Listen to host Larry Weber, Greg Matthews of Humana and Steve Goldbach of Monitor Group for a discussion about:
- The "New Marketing Organization" and what it looks like
- The organizational roles required to maximize your online presence
- How your organization can use social media to foster collaboration and improve products, services and how business is conducted
- Which companies are successfully organizing around social tools and environments