Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Video On The Web

2,960 views

Published on

Part of a presenation for publishers on videos on the web. Chances and Risks involved. Date: 22. October 2007

  • Be the first to comment

Video On The Web

  1. 1. Video on the Web 1
  2. 2. Bertram Gugel: gugelproductions.de Who am I? Blogger Co-Author of TV 2.0 2 22. Oktober 2007
  3. 3. Bertram Gugel: gugelproductions.de Overview  Introduction  Part 1: Market and Trends – Market Overview – Who does what? – Challenges – Chances  Part 2: Reviews & Best Practice – Presentation – Integration – Aggregation 3 – Production – Distribution  Part 3: Discussion 22. Oktober 2007
  4. 4. Bertram Gugel: gugelproductions.de What is the talk about? 4 22. Oktober 2007
  5. 5. Bertram Gugel: gugelproductions.de Goals for Today  Discuss your challenges  Reaffirm potential of medium  Review Sites  Show best examples 5 22. Oktober 2007
  6. 6. Bertram Gugel: gugelproductions.de Market Overview 6 UGC News News Sites Communities 22. Oktober 2007
  7. 7. Bertram Gugel: gugelproductions.de Who does what?  Video Communities – + 500 Communities worldwide  Entertainment, Communication  Videos on News Portals – +50% of News Sites use Video  Information  User Generated News – Videoblogs, local communities, individuals  Presentation, Profiling 7  Know your competition 22. Oktober 2007
  8. 8. Bertram Gugel: gugelproductions.de Challenges  Differentiation and Competition  Production Costs  Using Video the right way 8 22. Oktober 2007
  9. 9. Bertram Gugel: gugelproductions.de Differentiation and Competition  YouTube has deals with BBC, CBS, NBC; Dailymotion has Turner  Video Communities gather 1000s of „Leser-Reporter“  Every major City has it‘s own local portal Watch Berlin, Hamburg1Video, ...  User Generated News Portals fill in the blanks: plebsTV, Deutschlandreporter  Almost everyone can grab Reuters, AP, dpd (soon), AFP, APA ... videos 9  Differentiate 22. Oktober 2007
  10. 10. Bertram Gugel: gugelproductions.de Production Costs  Videos are expensive to produce!  Videos are difficult to distribute!  Videos are hard to monetize! Example:  Production Costs: 7500 €  Delivery Costs: 9000 €  300 000 Views on the 1st Day  Financial return close to 0 € 10  Cheap production, maximum reach and monetization 22. Oktober 2007
  11. 11. Bertram Gugel: gugelproductions.de Hitting the sweet spot Production Costs Web-Revenue 11 Top Second Indy User Generated Tier Tier Content Content 22. Oktober 2007
  12. 12. Bertram Gugel: gugelproductions.de Using Video when applicable Video vs. Images vs. Text 12 22. Oktober 2007
  13. 13. Bertram Gugel: gugelproductions.de Video vs. Text/Images II  Video  Text  3 minutes  3 minutes  1 Video  6 Sites  1 Ad Impression  min. 12 Ad Impressions  Video Needs a minimum of 12x pricing premium to compete! 13  Use Video wisely 22. Oktober 2007
  14. 14. Bertram Gugel: gugelproductions.de Chances  High Demand  High Involvement  Expand your Brand 14 22. Oktober 2007
  15. 15. Bertram Gugel: gugelproductions.de High Demand  online video viewers in the US alone will rise from 114m in 2006 to 183m in 2011. eMarketer  50% of all german internet users watch videos regulary. Advertising.com Mai 2007  U.S. Viewers Watched an Average of 3 Hours of Online Video in July. comscore07  8m Video Views/month on Spiegel.de July07  Even VDZ publishes videos 15  50% want to watch News Clips 22. Oktober 2007
  16. 16. Bertram Gugel: gugelproductions.de High Involvement  57% of viewers share links to the videos they watch  over 50% have watched videos with others  Videos can produce a strong affinity  Videos reach user on a new level 16  Give Users the content and tools to engage 22. Oktober 2007
  17. 17. Bertram Gugel: gugelproductions.de Expand your Brand  Attract new users  Establish a new product  Enter the video market  Pool Know-How  Keep up with web trends  New revenue streams 17 22. Oktober 2007
  18. 18. Bertram Gugel: gugelproductions.de Challenges & Chances Production Competition Balance Video Growth Brand 18 User 22. Oktober 2007
  19. 19. Bertram Gugel: gugelproductions.de Tuesday morning?  Dynamic Market with challenges  Present videos within context  Deeply integrate videos into your sites  Aggregate by different means  Produce for the web not TV  Go Wide in Distribution 19 22. Oktober 2007
  20. 20. Thank You! Contact: Bertram Gugel www.gugelproductions.de/blog/ info@gugelproductions.de Tel.: +49 (179) 221 77 63 20

×