Mobile Video

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Some thoughts on what happens once the two major trends mobile internet and internet video merge.

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Mobile Video

  1. 1. Mobile Video
  2. 2. A PRESENTATION BY BERTRAM GUGEL 2
  3. 3. VIDEO 3
  4. 4. Let‘s take a close look at the TURBULEN T market of internet videos. 4
  5. 5. GOT IT?
  6. 6. MARKET OVERVIEW OPEN ACCESS Boxee Demand Hulu Media Revision 3 YouTube Next New Metacafe XBox Networks BBC PRO TV- iTunes UGC CBS Everywhere Amazon Netflix Sony 7 IPTV TV WALLED GARDEN Box-Plays TV-Stations Web-TV CONTENT
  7. 7. Internet Video? THERE IS A HI GH DEMAND 36 million Unique Viewers in August 2009 (GER) 6,4 billion viewed videos/month (GER) 178 videos per user account for 31 video-minutes per day (GER) 8
  8. 8. Viewing time exploded last year! Comscore Videometrix / Minutes Watched per Month 9
  9. 9. ...VIDEO IS BIG 10
  10. 10. ...VIDEO IS BIG. BUT: YOUTUBE IS BIGGER. • #2 site in global Minutes • 40 % of all US Video Streams in Dec 2008 • 20h of video content are being uploaded every minute! • 17 billion search queries/month (2nd largest search engine WW) • 1 billion viewed videos/day VIDEO • 445 million unique viewers in Sep 2009 (WW) 3 Minuten 1 Video 1 Ad Impression 11
  11. 11. Who‘s the TV Station here? 1 * 3,7 = 3,7 Billion Views/Day minutes per view Billion min watched per Day 72 * 200 * 24% = 3,5 million German minutes a day market share Billion min TV Viewer watched per Day
  12. 12. JUST three more words on YouTube. personalized Channels + 1080p
  13. 13. = TV 2.0
  14. 14. = 2.0 8,7bn Views 6,8bn Views 1,3bn Views 1bn Views The top five labels control 65% of all of the views of the YouTube’s top 50. http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/
  15. 15. The stakes are high! 16
  16. 16. Just one Example ...
  17. 17. ... the fight for the living room! Internet Links Portables TV Roku, TV, Vudu, ... iPod, Zune HD, A Sony, LG, Panasonic PC Player Hardware Corps. Startups Apple, Microsoft, Asus WD, LaCie, ... Boxee, Plex, XMBC, ... DVRs 3rd Gen Consoles Blu-Ray Player TiVo, CE-Manufaturer 144m Units sold Sony, LG, Panasonic
  18. 18. MOBILE 19
  19. 19. What‘s powering MOBILE? 3G ‣485m global users, +46% Y/Y ‣>30% penetration in Western Europe, USA Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 20
  20. 20. What‘s powering MOBILE? ‣319m chipsets sold in 2008 +42% Y/Y ‣862m installed base Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 21
  21. 21. MOBILE by the numbers 294,9m mobile phones shipped in Q1 2010 +21,7% Y/Y 172m smartphones sold in 2009 >5 billion mobile subscribers in 2010 500m people accessed mobile Internet worldwide in 2009. http://www.idc.com/getdoc.jsp?containerId=prUS22322210 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats http://www.gartner.com/it/page.jsp?id=1306513
  22. 22. The fight for mobile dominance MP3 Player iPod, Zune, Archos, ... Tablets WePad, iPad, ... E-Reader Kindle, Nook, ... Smartphones iPhone, Droid, Blackberry ... Netbooks eee PC, Acer, Dell ...
  23. 23. Mobile Internet adoption is FAST! Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507
  24. 24. Within 5 Years ... 1,7bn 2bn Desktop Mobile Internet Users Internet Users Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507
  25. 25. Smartphones change user behaviour ... Daily usage 40min 60min Voice Calls 70% 45% Video 3% 23% Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507
  26. 26. App stores take off ... 189.851 applications in the Apple App Store (50.000 new applications added each month) 4bn app downloads in total from 85m user 38.000 applications are in the Android Market (20.000 new applications added last quarter) 400m Android app downloads in total http://www.distimo.com/report/download-latest Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 http://www.pitchengine.com/research2guidance/app-store-monitoring-q1-2010-competitors-are-growing-faster-than-apple/61239/
  27. 27. MOBILE + VIDEO 28
  28. 28. Mobile Internet Traffic will EXPLODE! 39x Video Increase 69% 3,2EB 2010 2014 Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507
  29. 29. 3x more videos watched than web users = 250.000 installs and 650.000 TV episodes watched within 14 days http://blog.mefeedia.com/ipad-video-users http://mashable.com/2010/04/14/abc-ipad-stats/ http://abc.go.com/site/abc-player-for-ipad 30
  30. 30. Meet the new paradigm 31
  31. 31. TV as a Service 32
  32. 32. E N G A G E M E N T on a new level. Video entertainment moves closer to the consumer. 3m 50 cm 10 cm 33
  33. 33. We’re moving to a “best screen available” model, where consumers are going to want to watch what they want, when they want, on whatever screen is around right NOW.  http://www.businessinsider.com/jim-louderback-future-of-cable-tv-2010-4#ixzz0mmo7WfvC 34
  34. 34. Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere. 35
  35. 35. BEST PRACTICE BBC iPlayer 15 platforms 118m requests for programs in March 2010 3,2m mobile requests in March 2010 (4%) 68 min per User 36
  36. 36. Netflix‘s four steps to world domination Wi-fi is a < $10 component. Wi-fi will be in any consumer electronic device shortly Netflix is the killer app for broadband. Netflix will be on any wi-fi device.
  37. 37. THERE‘s more ... TV PC MOBILE
  38. 38. Adobt new DISTRIBUTION MEANS! 39
  39. 39. THE NEW DISTRIBUTION PARADIGM. From a few EXCLUSIVE distribution channels to U B I Q U I T Y . iPod vending machine 40
  40. 40. OTHER TRENDS 41
  41. 41. mobileTV http://www.videonuze.com/blogs/?2010-04-15/Broadcasters-New-Mobile-DTV-Joint-Venture-Offers-Potential/&id=2515 http://www.pcworld.com/article/194727-2/mobile_tv_better_options_coming_soon.html 42
  42. 42. mobile live streaming ‣ reaches 92% of US online users ‣ >300 partners ‣ 360% growth in video views year/year 43
  43. 43. What a bright FUTURE ...
  44. 44. WAIT 45
  45. 45. ... not so fast! Rights Video formats Ad solutions There ARE challenges!
  46. 46. THANK YOU. Contact Bertram Gugel M: +49 179 22 1 77 63 info@gugelproductions.de www.gugelproductions.de

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