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Design für neue Nutzerbedürfnisse

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Design für neue Nutzerbedürfnisse

  1. 1. Design fürNEUENutzerbedürfnisse
  2. 2. EINE PRÄSENTATION VON BERTRAM GUGEL 2
  3. 3. Nutzerbedürfnisse PRODUZIEREN VERÄNDERN INTERAGIEREN VERBREITEN SELEKTIERENKONSUMIEREN 4
  4. 4. PRODUZIEREN 5
  5. 5. Technologischer Fortschritt ... 3D HD Kamera für Handys von Sharp 6
  6. 6. ... vereinfacht die Produktion enorm. 7
  7. 7. VERÄNDERN
  8. 8. Nutzer adaptieren Inhalte ... >60 Mio Abrufe auf YouTube
  9. 9. INTERAGIEREN
  10. 10. Antworten provizieren ... Old Spice @ YouTube 11
  11. 11. Interaktion erhöht die Nutzung 5,9 Million Views in one Day Responses from most of the internet‘s celebrities 25,000 Comments 1 Challenge from Alyssa Milano to donate $100.000http://www.alyssa.com/news/here-is-what-to-do-next-mr-old-spice/ 12
  12. 12. VERBREITEN
  13. 13. Katzen und Babies ... 26m 56m 164m 24m 44m 74m 46m 109m 14m ... ein sicheres Rezept für einen viralen Hit. 14
  14. 14. SELEKTIEREN
  15. 15. ALGORITHMEN statt Redaktion ... Experten analysieren jedes Lied und identifizieren ~400 Merkmale. Pandora erstellt Radio Stationen auf Basis der Songs, die ein User mag. Der Inhalt passt sich dem Feedback der User an. 16
  16. 16. EINFLUSS ?
  17. 17. Vielen Dank!KontaktBertram GugelM: +49 179 22 1 77 63info@gugelproductions.dewww.gugelproductions.de

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