This quarter is all about new metrics and we are just beginning to rollout a slew of new metrics that are launching over 2013. Mobile and Location are the key elements that have the most impact on the restaurant business today. What is significant is the global growth of mobile use for the restaurant business which leads to some innovative strategies for location based interactions for restaurants.
Integrated Social at the Local level is what we like to call “the last mile of social” and like the fiber or high-speed brethren it’s just as important. We believe that this is the next major phase and shiL for brands as new local strategies are answering the big question of connecting consumers at the local level.
Be on the lookout for the our next metric improvements over the next several quarter releases that provide the industry with real actionable metrics that are designed to drive growth in the next era digital brand. Visit www.rsmindex.com for more.