Mobile Opportunity: Why Now? Users Handsets Operators Platforms
3 Billion Newer models Networks Services connections with more evolving from maturing. More worldwide features, thinner analog to extensible OS form factor, and digital to opportunities. 92% Americans longer battery broadband with mobile by life Readily 2009 (all age More and available groups!) More available more features mobile than a PC sought for software and differentiation web services Projected that mobile search to rival PC
Mobile Users Some play games They Text
Some want They portable TV Some use it for Think mobile web Some mobiles are not phones Some use their Some are phones for music They gadget freaks Speak Some set up mobile alerts Some prefer camera phones You ARE one! Some use it for work email People use it to Some prefer communicate flip phones Some use it for safety
About OS‐specific Mobile Apps PROS CONS • More control over UI
• Limited to smartphone users, • Internet not required which are on an uptick, but • Can use some amount still the minority of scripting and • Testing and support can be a advanced features pain because phone specs can (depending on the differ by wireless service features allowed by OS Best for offering advanced features and wireless provider) that can operate without an internet connection, but can sync when a connection returns.
About Cross‐Platform Mobile Apps PROS CONS • More control over UI
• Dependent on Cross‐ • Internet not required Platform iterations and • More device coverage adoption with a single app • Testing and support can be a • May use scripting and pain because phone specs advanced features, can differ by wireless service depending on platform Best for offering advanced features that can operate without an internet connection, but can sync when a connection returns.
About Mobile Web PROS CONS • Scalable web practices
• Dependent on an • Not limited to phones, internet connection can include PSPs, Wii, • UI rendering is based Xbox, and any device on phone/device specs with a connection! • Not all devices support scripting Best for offering a seamless extension to a desktop experience and for focusing on core messages, like location and services available.
Let’s Get Real Example Roadmap: 1. Address someone else’s ”I hate you”
experience with an “Extended access” to something else and expect that only your mom would buy it. 2. Refine it. Learn more. Go to Bar Camps and create a Clever Workaround that is worth $$$. 3. Refine it. Repurpose it. Get a Garage Band together. Make it KickAss and sell to Google for $$$$$$$!