Brando P2PR


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We are now BRANDO SOCIAL. We can be found here

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Brando P2PR

  1. 1. P2PR (Peer-2-Peer Relations) Adapting PR to the Networked World
  2. 2. Traditional PR Social Media Broadcast Campaign Activity Conversational Ongoing Activity For now Broadcast still works to some degree but we aim to turn 80% of your Online PR activity into P2PR (Peer-2-Peer Relations) that works with social media
  3. 3. 1 st Step <ul><li>SMO (Social Media Optimization) of your current activity </li></ul><ul><li>Get savvy (Workshops) </li></ul><ul><li>Join in & start using social media </li></ul><ul><li>Amplify your campaign activity </li></ul><ul><li>Start listening ‘Online Brand Audits’ </li></ul>
  4. 4. 2 nd Step <ul><li>Make ‘social currency’: stuff of real value that users can share with their communities </li></ul><ul><li>The first social currency should be your information, then get creative </li></ul><ul><li>After you’ve listened and done the Audit, ‘outreach’ to the ‘influencers’ within your target communities </li></ul>
  5. 5. Ongoing <ul><li>All campaigns should be informed, supported and validated by the use of social media </li></ul><ul><li>The conversation started with the consumer through social media needs to be continued </li></ul><ul><li>As your network of influence grows more of your activity should be focused on being channelled through ‘advocates’ </li></ul>
  6. 6. SMO / Listening (Foundations) Social Currencies Outreach Traditional PR ‘ Shouting’ P2PR ‘ You no longer have to shout the next time you have something to say because they are already listening’ Community Management / Engagement Super Advocates Social Utilities
  7. 7. Service Listing
  8. 8. P2PR, ‘Quick Win’ Services <ul><li>PLANNING </li></ul><ul><li>We put social media at the heart of your planning process to inform strategy, amplify campaigns and measure effectiveness </li></ul><ul><li>ONLINE PR AUDIT </li></ul><ul><li>We provide various levels of auditing to see how, by who and where communities are discussing your brand and products </li></ul><ul><li>REPUTATION MANAGEMENT </li></ul><ul><li>We provide reactive and proactive response consultancy </li></ul><ul><li>SOCIAL MEDIA PRESS RELEASE </li></ul><ul><li>We ensure your campaign is communicated effectively across social media </li></ul><ul><li>SOCIAL MEDIA PRESS CENTER </li></ul><ul><li>We ensure your campaign is communicated effectively across social media </li></ul>
  9. 9. P2PR, Community Services <ul><li>Consumer Segment Engagement </li></ul><ul><li>We plan outreach to engage segmented groups of people wherever they may be across multiple communities </li></ul><ul><li>Specific Community Engagement </li></ul><ul><li>If engaging a specific community is your objective we will advise on the best approach to take for them </li></ul><ul><li>Community Hosting </li></ul><ul><li>We equip the latent community around your brand or product with the tools to bring them together </li></ul>
  10. 10. P2PR, Campaign Services <ul><li>Micro-sites </li></ul><ul><li>Purpose built point-of-focus to host community toolkits to build and share with </li></ul><ul><li>Widgets </li></ul><ul><li>Portable, personalized way to leverage off engaged users networks </li></ul><ul><li>Branded Channel </li></ul><ul><li>Extension of brand within any social media channel inc. Bebo, Facebook, Myspace </li></ul><ul><li>Content Production </li></ul><ul><li>Video scripting & production for viral videos, branded content to populate micro-sites or branded channels and Info-graphics </li></ul><ul><li>Online Competitions </li></ul><ul><li>We can create, promote and manage online competitions </li></ul>
  11. 11. <ul><li>Contact: </li></ul><ul><li>Jamie Burke </li></ul><ul><li>[email_address] </li></ul><ul><li>+44 (0) 20 7691 4444   </li></ul><ul><li> </li></ul>