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WHAT OUR CLIENTS WANT TO KNOW
SNAPCHAT FOR BUSINESS
Explained By:
Nadine Goerke
Manager of Search and Social Programs
Digi...
OUR CLIENTS FREQUENTLY ASK US
What should we be doing?
Do you recommend Snapch
Here’s what you should know
VISUAL CONTENT IS HERE TO STAY
• 90% of information sent to the brain is
visual
• Visual content is over 40 times more lik...
TIME IS MONEY
The average person’s attention
span is 8 seconds, down from
12 seconds in 2000.
SO WHAT’S THE DEAL WITH
SNAPCHAT?
• Snapchat is a popular messaging mobile app
which allows you to share images and videos...
WHO USES SNAPCHAT?
• 86% of Snapchat’s users fall into the 13-37 age range
• 70% of Snapchat users are women
• 76% of mill...
HOW CAN MY BRAND USE SNAPCHAT AS AN
ORGANIC CHANNEL?
Offer Incentives: Coupon
Codes & Discounts
Launch Products: Sales
& S...
HOW DOES SNAPCHAT PAID
ADVERTISING WORK?
There are various ways you can reach Snapchat users through paid
advertising:
• L...
HOW DO PEOPLE FEEL ABOUT
SNAPCHAT ADS?
• Snapchat is seen as “cooler”
• 64% of millennials rated it as a cooler platform t...
PAID ADVERTISING: LIVE STORIES
• Curated series of content based around a theme or event
• Entire story will cost you: $25...
PAID ADVERTISING: GEOFILTERS
• Geofilters are small graphics that are overlaid on your snap
image or video when in the des...
PAID ADVERTISING: SPONSORED LENS
• Interactive ads that are activated when users tap
their screen on their face and scroll...
PAID ADVERTISING: DISCOVER PAGE
• Image with headline previews of content inside
• Tiles provide users a quick peek into t...
IS THERE ANYTHING ELSE WE SHOULD
CONSIDER BEFORE EMBRACING THE PLATFORM?
Things to Consider:
• Who your target audience is...
FOR MORE DIGITAL MARKETING INSIGHTS
CONTACT US ON:
www.digitalbrandexpressions.com
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Is Snapchat Right for Your Brand?

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Marketers are hearing a lot about Snapchat and naturally they want to find out if it’s right for their brands.

Nadine Goerke, Manager of Search and Social Programs here at DBE, developed a snappy (couldn’t resist) take on who uses Snapchat, why and how they use it, and how advertisers can use it to reach audiences. She also helps decide if it’s a smart option for marketing your brand, and highlights the costs associated with embracing the platform.

Digital Brand Expression's website: https://digitalbrandexpressions.com/

Published in: Social Media
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Is Snapchat Right for Your Brand?

  1. 1. WHAT OUR CLIENTS WANT TO KNOW SNAPCHAT FOR BUSINESS Explained By: Nadine Goerke Manager of Search and Social Programs Digital Brand Expressions
  2. 2. OUR CLIENTS FREQUENTLY ASK US What should we be doing? Do you recommend Snapch Here’s what you should know
  3. 3. VISUAL CONTENT IS HERE TO STAY • 90% of information sent to the brain is visual • Visual content is over 40 times more likely to be shared on social media than other content
  4. 4. TIME IS MONEY The average person’s attention span is 8 seconds, down from 12 seconds in 2000.
  5. 5. SO WHAT’S THE DEAL WITH SNAPCHAT? • Snapchat is a popular messaging mobile app which allows you to share images and videos to your followers (friends, family, or even customers) • The images and videos self-destruct within a desired time frame, which is set before it is shared publically • Images and videos can be quickly edited, adding filters, doodles, captions and more
  6. 6. WHO USES SNAPCHAT? • 86% of Snapchat’s users fall into the 13-37 age range • 70% of Snapchat users are women • 76% of millennials use the platform • By 2020, Snapchat is projected to add 26.9 million users, about double that of Twitter and Pinterest
  7. 7. HOW CAN MY BRAND USE SNAPCHAT AS AN ORGANIC CHANNEL? Offer Incentives: Coupon Codes & Discounts Launch Products: Sales & Sneak Peeks Influencer Marketing Product Highlights & How-To’s Contest s Showcase Events: Interviews & Behind the Scenes
  8. 8. HOW DOES SNAPCHAT PAID ADVERTISING WORK? There are various ways you can reach Snapchat users through paid advertising: • Live Stories • On Demand Geofilters • Sponsored Geofilters • Sponsored Lens • Discover Page Advertisements
  9. 9. HOW DO PEOPLE FEEL ABOUT SNAPCHAT ADS? • Snapchat is seen as “cooler” • 64% of millennials rated it as a cooler platform than Instagram • The features are said to be better than comparable platforms • 67.3 % of millennials rated it having better features than Instagram • Ads are prominent in the platform • 78.2% of millennials see 5 or more ads on Snapchat per week
  10. 10. PAID ADVERTISING: LIVE STORIES • Curated series of content based around a theme or event • Entire story will cost you: $250,000 to $500,000 per story • Sponsor a 10 second segment of a story will cost you: $50,000 to $100,000 • Users are given an option to swipe up to view the content more in- depth • According to Snapchat, the average swipe up rate is 5 times higher than the average click thru rate (CTR) of comparable social media platforms
  11. 11. PAID ADVERTISING: GEOFILTERS • Geofilters are small graphics that are overlaid on your snap image or video when in the desired location • On-demand Geofilters: Locations are mapped out at time of purchase • Cost: $5 for 20,000 square feet of space • Sponsored Geofilter: National/Global filter • According to Snapchat, a single Sponsored Geofilter in the U.S. typically reaches 40 to 60% of daily users • Cost: $500,000+
  12. 12. PAID ADVERTISING: SPONSORED LENS • Interactive ads that are activated when users tap their screen on their face and scroll to their desired lens • These ads can be sent like a snap and are meant to be fun, humorous, creepy and highly shareable • Snapchat only allows 1 to 2 Sponsored Lenses per day • Some have reached up to 224 million people in 24 hours
  13. 13. PAID ADVERTISING: DISCOVER PAGE • Image with headline previews of content inside • Tiles provide users a quick peek into the focus of the content and what to expect • Quickly sift through the content relevant to you with an easy swipe • Cost: $50,000+
  14. 14. IS THERE ANYTHING ELSE WE SHOULD CONSIDER BEFORE EMBRACING THE PLATFORM? Things to Consider: • Who your target audience is and if they are on Snapchat • The length of the videos – 10 seconds maximum • The lifetime of the content uploaded – 24-hour lifespan • Management of the platform • Cannot be clicked on – no click through to website • Success requires an investment in highly creative, fun and exciting images & videos that get people talking
  15. 15. FOR MORE DIGITAL MARKETING INSIGHTS CONTACT US ON: www.digitalbrandexpressions.com

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