The Truth About eBooks:
                     Devices, Formats, Pirates (Oh, My!)

                            Speakers

  ...
The Truth About eBooks:
 Devices, Formats, Pirates (Oh, My!)
    Agenda

    • Introductions: Guy LeCharles Gonzalez, Dire...
The Truth About eBooks:
 Devices, Formats, Pirates (Oh, My!)
    Digital Book World
    Unlike other events that focus pri...
The Truth About eBooks:
 Devices, Formats, Pirates (Oh, My!)
    Today’s webinar will get past the hype and focus on the
 ...
The Truth About eBooks:
 Devices, Formats, Pirates (Oh, My!)
    Kirk Biglione

   Kirk Biglione is a consultant, writer, ...
The Truth About eBooks:
 Devices, Formats, Pirates (Oh, My!)
    Samir Kakar

    As Chief Technology Officer, Samir Kakar...
The Truth About eBooks:
 Devices, Formats, Pirates (Oh, My!)
    Joshua Tallent

    Joshua Tallent has been an eBook deve...
The Truth About eBooks:
Devices, Formats, Pirates (Oh, My!)

                  October 21, 2009
What Every Publisher Wants…

     Deliver the right information to the right people at the right
     time in the right fo...
What is an eBook?

     An eBook is the digital media equivalent of a conventional
     printed book. Such documents are e...
Some Devices




4                  Confidential. Not for distribution.
Formats, formats and more formats

     Input formats    eBook formats                           DRM formats
         MS O...
Challenges of Present eBook Formats

     Multiple formats, hardware devices…which is best?
     Cost of trying a new form...
Challenges of Present eBook Formats

     Consumer expectations
       interactive
          audio
          video
       ...
How XML Can Help
                         High-Quality
                         Multi-Channel
                            ...
XML & Publishing

      Producing the same content or information in more than
      one medium, simultaneously
      Usin...
XML and Multi-Channel Publishing
                                                                            DF
          ...
XML & EPUB
      The EPUB content standard allows publishers to produce
      and send a single digital publication file t...
Five Best Practices
      Make ALL your content available digitally

      Explore different business models and mediums

...
Samir Kakar
     CTO

     samir.kakar@aptaracorp.com
     703.352.0001 x1127




13         Confidential. Not forfor dist...
The Truth About eBooks:
Devices, Formats, Pirates (Oh, My!)
           Joshua Tallent
          eBook Architects
About Me
• eBook Developer for 7 years
• Author of Kindle Formatting: The Complete
  Guide
• Founder of eBook Architects, ...
Problems with automated
     eBook development
             or

Why you need an eBook expert
• Many publishers focus their efforts on one
  format, usually ePub, and use that one file as
  the basis of every other f...
Common auto‐conversion issues
•   Blockquotes
•   Ordered Lists
•   Unordered Lists
•   NCX issues
Blockquote – ePub Code
<p>Regular paragraph. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Morbi lacus lacus, s...
Blockquote – Kindle Code
<p>Regular paragraph. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Morbi lacus lacus,...
Blockquotes

   ePub
    in
   ADE
Blockquotes


  Kindle‐
  specific
  coding
Blockquotes

   Mobi
 through
 Mobigen
Blockquotes

   Mobi
 through
  calibre
Ordered List
.roman {list-style-type: upper-roman;}
.alpha {list-style-type: upper-alpha;}

<ol class="roman">
      <li>R...
Ordered List


   ePub
    in
   ADE
Ordered List

  Normal
 HTML on
  Kindle
Ordered List

  Mobi
 through
 mobigen
Ordered List

    Mobi
  through
   calibre
Ordered List

  Special
  Kindle
formatting
Ordered List

     LIT
  through
   calibre
Unordered List
<ul>
    <li>main unordered list</li>
    <li>main unordered list
    <ul>
         <li>sub-list</li>
     ...
Unordered
   List

  ePub
 in ADE
Unordered
   List

 Normal
HTML on
 Kindle
Unordered
   List

 Mobi
through
mobigen
Unordered
   List

   Mobi
 through
  calibre
Unordered
   List

    LIT
 through
  calibre
NCX file
<navPoint id="navPoint-1" playOrder="1">
<navLabel><text>Blockquotes and margins</text></navLabel>
<content src="...
NCX in Adobe Digital Editions




        Kindle




      mobigen




       calibre
Joshua Tallent
       512‐939‐3466
joshua@ebookarchitects.com
  www.ebookarchitects.com
 www.kindleformatting.com
The Truth About eBooks:
 Devices, Formats, Pirates (Oh, My!)
    Discussion and Q&A

    Kirk Biglione, Principal, Oxford ...
Thank You for Attending.
    Next Webinar:
    Marketing in the Digital Age: Batteries Not Included
    Wednesday, Novembe...
The Truth About eBooks: Devices, Formats, Pirates (Oh, My!)
The Truth About eBooks: Devices, Formats, Pirates (Oh, My!)
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The Truth About eBooks: Devices, Formats, Pirates (Oh, My!)

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Kirk Biglione of Oxford Media Works will moderate informative presentations by and a discussion with eBook experts Samir Kakar, CTO, Aptara and Joshua Tallent, owner of eBook Architects and author of Kindle Formatting: The Complete Guide.

The webinar will get past the hype and focus on the key opportunities and challenges presented by eBooks, including:

* The plethora of devices and formats: where should publishers and authors focus, and what, if any, are the best practices for, and pros and cons of each?
* DRM: The 800-pound gorilla of the eBook debate. Is it the only option, and does it really discourage piracy?
* "When is a book no longer a book?": What are the differences between eBooks, iPhone apps and digital books?

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The Truth About eBooks: Devices, Formats, Pirates (Oh, My!)

  1. 1. The Truth About eBooks: Devices, Formats, Pirates (Oh, My!) Speakers Kirk Biglione, Principal, Oxford Media Works Samir Kakar, CTO, Aptara Joshua Tallent, Owner, eBook Architects NOTE: The hashtag for today’s webinar is #dbw Digitalbookworld.com | @digibookworld | #dbw
  2. 2. The Truth About eBooks: Devices, Formats, Pirates (Oh, My!) Agenda • Introductions: Guy LeCharles Gonzalez, Director of Audience Development, Digital Book World • Presentation: Samir Kakar, CTO, Aptara • Presentation: Joshua Tallent, Owner, eBook Architects • Discussion: Kirk Biglione, Principal, Oxford Media Works • Announcement: Next Webinar 11/11 @ 1pm EST • NOTE: The hashtag for today’s webinar is #dbw Digitalbookworld.com | @digibookworld | #dbw
  3. 3. The Truth About eBooks: Devices, Formats, Pirates (Oh, My!) Digital Book World Unlike other events that focus primarily on the latest content delivery technology, Digital Book World is designed specifically to help consumer book publishers and their trading partners assess the challenges and opportunities presented by the digital age. Digital Book World will be held January 26‐27, 2010 at the Sheraton New York Hotel and Towers in New York City, offering practical plans for realizing revenues tomorrow, and beyond, for executive management, acquisition editors, sales professionals, marketing managers and agents. Digitalbookworld.com | @digibookworld | #dbw
  4. 4. The Truth About eBooks: Devices, Formats, Pirates (Oh, My!) Today’s webinar will get past the hype and focus on the key opportunities and challenges presented by eBooks: • The plethora of devices and formats: Where should publishers and authors focus, and what, if any, are the best practices for, and pros and cons of each? • DRM: The 800‐pound gorilla of the eBook debate. Is it the only option, and does it really discourage piracy? • "When is a book no longer a book?": What are the differences between eBooks, iPhone apps and digital books? • What are the most important skills publishers should be cultivating in order to prepare themselves for the digital future? Digitalbookworld.com | @digibookworld | #dbw
  5. 5. The Truth About eBooks: Devices, Formats, Pirates (Oh, My!) Kirk Biglione Kirk Biglione is a consultant, writer, and technologist. His diverse media background is perfectly suited to the new era of convergence. In addition to his extensive Internet experience, Kirk has also worked in radio and the music industry. Over the past decade he has helped scores of businesses and government agencies develop and improve their online presence. He frequently speaks on new media related topics and is a co-founder of Medialoper (http://medialoper.com), where he contributes regular commentary and new media analysis. Kirk has become something of a reluctant DRM expert. oxfordmediaworks.com | @kirkbiglione Digitalbookworld.com | @digibookworld | #dbw
  6. 6. The Truth About eBooks: Devices, Formats, Pirates (Oh, My!) Samir Kakar As Chief Technology Officer, Samir Kakar is responsible for Aptara's technology vision, its Content Technology Solutions practice, and oversees the company's global IT infrastructure. Since joining in 1993, Samir has been instrumental in developing Aptara's technology portfolio technology and processes in support of key customers such as Cambridge University Press, Oxford University Press, Amazon, and Random House. Samir’s technology portfolio includes Aptara’s eBook Production Platform and the patented web-based fast-publishing solution, PowerXEditor. aptaracorp.com | @aptara Digitalbookworld.com | @digibookworld | #dbw
  7. 7. The Truth About eBooks: Devices, Formats, Pirates (Oh, My!) Joshua Tallent Joshua Tallent has been an eBook developer for 7 years, and is an expert on formatting eBooks in the variety of formats on the market, including Kindle/Mobipocket and ePub. His book, Kindle Formatting: The Complete Guide, has been praised as the most helpful and thorough explanation of the detailed process involved in formatting great-looking eBooks for the Amazon Kindle. eBook Architects, his eBook conversion, consulting, and process development business, provides services to the breadth of the publishing industry, from big companies like LibreDigital, Adobe, and Rand McNally, to individual authors and small publishers. ebookarchitects.com | @jtallent or @ebookarchitects Digitalbookworld.com | @digibookworld | #dbw
  8. 8. The Truth About eBooks: Devices, Formats, Pirates (Oh, My!) October 21, 2009
  9. 9. What Every Publisher Wants… Deliver the right information to the right people at the right time in the right format Meet the ever changing expectations of the consumers with the advances made in information technology Make the move from print to dynamic, online products Monetize content in as many ways as possible Create new revenue streams & publishing channels Drastically cut cycle times & production costs Stay nimble in the face of uncertain future competition 2 Confidential. Not for distribution.
  10. 10. What is an eBook? An eBook is the digital media equivalent of a conventional printed book. Such documents are either read on personal computers or on dedicated hardware devices known as eBook devices or eBook readers. Key advantages simple navigation for easy access to previously viewed pages instant access to the content powerful search function environmentally friendly, no trees are destroyed 3 Confidential. Not for distribution.
  11. 11. Some Devices 4 Confidential. Not for distribution.
  12. 12. Formats, formats and more formats Input formats eBook formats DRM formats MS Office .LIT Microsoft Reader OpenOffice Mobi Adobe Adept InDesign AZW eReader Quark PDB Mobi PDF FB2 Apple FairPlay Hardcopy PDF DNL XML RTF BBeB and many HTML others… Others EPUB HTML RB CHM OEB 5 Confidential. Not for distribution.
  13. 13. Challenges of Present eBook Formats Multiple formats, hardware devices…which is best? Cost of trying a new format and the risk of competition Conversion costs due to a staggered production model 0 4 5 6 10 Manuscript Ready “P” Book E-Book Companion Elearning Released Released Website Course Released Launched Processing challenges Accuracy of content Text formatting, fonts and alignment Figures / images / charts Tabular content Math 6 Confidential. Not for distribution.
  14. 14. Challenges of Present eBook Formats Consumer expectations interactive audio video animations available (anywhere, anytime) multi-device participative (“I matter and so does my opinion”) cost (micro-payments) 7 Confidential. Not for distribution.
  15. 15. How XML Can Help High-Quality Multi-Channel Output Powerful, Laser- Dynamic, Flexible Focused Search Personalization Compatibility with RSS and Web 2.0 Technologies 8 Confidential. Not for distribution.
  16. 16. XML & Publishing Producing the same content or information in more than one medium, simultaneously Using a single source for cross-media publishing Integrating production of text and graphics for print with learning modules and animations for media Editing the content once, publishing it multiple times Advantages reduced “time to market” additional revenue channels easier maintenance of data consistency of data overall cost savings builds bridges between print & media world 9 Confidential. Not for distribution.
  17. 17. XML and Multi-Channel Publishing DF e r to P XSL XSL Rend FO FO L-FO to XS XML XML to EPUB XML to XM L wiki blog XSLT Transformations 10 Confidential. Not for distribution.
  18. 18. XML & EPUB The EPUB content standard allows publishers to produce and send a single digital publication file through distribution, and offers consumers interoperability between software/hardware for unencrypted reflowable digital books and other publications ".epub" is the file extension for EPUB reflowable digital books and publications EPUB acronym soup container: OCF (Open [OEBPS] Container Format) markup packaging: OPF (Open Packaging Format) markup content: OPS (Open Publication Structure); XHTML & DTBook 11 Confidential. Not for distribution.
  19. 19. Five Best Practices Make ALL your content available digitally Explore different business models and mediums XML-first workflow is a MUST Automation in digital workflows is critical Quality assurance on actual devices is essential 12 Confidential. Not for distribution.
  20. 20. Samir Kakar CTO samir.kakar@aptaracorp.com 703.352.0001 x1127 13 Confidential. Not forfor distribution. Confidential. Not distribution.
  21. 21. The Truth About eBooks: Devices, Formats, Pirates (Oh, My!) Joshua Tallent eBook Architects
  22. 22. About Me • eBook Developer for 7 years • Author of Kindle Formatting: The Complete Guide • Founder of eBook Architects, an eBook conversion, consultating, and development company
  23. 23. Problems with automated eBook development or Why you need an eBook expert
  24. 24. • Many publishers focus their efforts on one format, usually ePub, and use that one file as the basis of every other format they create • Some retailers try to auto‐convert files from one format into many (Smashwords, Fictionwise, etc.) • ePub is a good format, but it is not perfect • There is NOT a 1:1 relationship between any two eBook formats and no automated conversion process is publishing‐quality
  25. 25. Common auto‐conversion issues • Blockquotes • Ordered Lists • Unordered Lists • NCX issues
  26. 26. Blockquote – ePub Code <p>Regular paragraph. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi lacus lacus, semper id mattis et, tempus eu lectus.</p> <blockquote> <p>Blockquote with margin-top and bottom. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi lacus lacus, semper id mattis et, tempus eu lectus. Etiam mattis pharetra dapibus.</p> </blockquote> <p class="noind">No-indent paragraph. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi lacus lacus, semper id mattis et, tempus eu lectus.</p> <p>Regular paragraph. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi lacus lacus, semper id mattis et, tempus eu lectus.</p>
  27. 27. Blockquote – Kindle Code <p>Regular paragraph. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi lacus lacus, semper id mattis et, tempus eu lectus.</p> <blockquote>Blockquote with margin-top. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi lacus lacus, semper id mattis et, tempus eu lectus. Etiam mattis pharetra dapibus.</blockquote> <p class="noind">No-indent paragraph. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi lacus lacus, semper id mattis et, tempus eu lectus.</p> <p>Regular paragraph. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi lacus lacus, semper id mattis et, tempus eu lectus.</p>
  28. 28. Blockquotes ePub in ADE
  29. 29. Blockquotes Kindle‐ specific coding
  30. 30. Blockquotes Mobi through Mobigen
  31. 31. Blockquotes Mobi through calibre
  32. 32. Ordered List .roman {list-style-type: upper-roman;} .alpha {list-style-type: upper-alpha;} <ol class="roman"> <li>Roman numeral I</li> <li>Roman numeral II <ol class="alpha"> <li>Alpha A</li> <li>Alpha B</li> <li>Alpha C</li> </ol></li> <li>Roman numeral III</li> </ol>
  33. 33. Ordered List ePub in ADE
  34. 34. Ordered List Normal HTML on Kindle
  35. 35. Ordered List Mobi through mobigen
  36. 36. Ordered List Mobi through calibre
  37. 37. Ordered List Special Kindle formatting
  38. 38. Ordered List LIT through calibre
  39. 39. Unordered List <ul> <li>main unordered list</li> <li>main unordered list <ul> <li>sub-list</li> <li>sub-list</li> <li>sub-list</li> </ul></li> <li>main unordered list</li> <li>main unordered list</li> </ul>
  40. 40. Unordered List ePub in ADE
  41. 41. Unordered List Normal HTML on Kindle
  42. 42. Unordered List Mobi through mobigen
  43. 43. Unordered List Mobi through calibre
  44. 44. Unordered List LIT through calibre
  45. 45. NCX file <navPoint id="navPoint-1" playOrder="1"> <navLabel><text>Blockquotes and margins</text></navLabel> <content src="3-sample1.html"/> <navPoint id="navPoint-2" playOrder="2"> <navLabel><text>Nested ordered lists</text></navLabel> <content src="4-sample2.html"/> </navPoint> </navPoint> <navPoint id="navPoint-3" playOrder="3"> <navLabel><text>Nested unordered lists</text></navLabel> <content src="5-sample3.html"/> </navPoint> </navMap>
  46. 46. NCX in Adobe Digital Editions Kindle mobigen calibre
  47. 47. Joshua Tallent 512‐939‐3466 joshua@ebookarchitects.com www.ebookarchitects.com www.kindleformatting.com
  48. 48. The Truth About eBooks: Devices, Formats, Pirates (Oh, My!) Discussion and Q&A Kirk Biglione, Principal, Oxford Media Works Samir Kakar, CTO, Aptara Joshua Tallent, Owner, eBook Architects To submit questions, use the Question module on your control panel. • The hashtag for today’s webinar is #dbw Digitalbookworld.com | @digibookworld | #dbw
  49. 49. Thank You for Attending. Next Webinar: Marketing in the Digital Age: Batteries Not Included Wednesday, November 11th @ 1pm EST Digital Book World 2010 Digital Book World will be held January 26‐27, 2010 at the Sheraton New York Hotel and Towers in New York City, offering practical plans for realizing revenues tomorrow, and beyond, for executive management, acquisition editors, sales professionals, marketing managers and agents. Discount code: DBWWebinar Keep in Touch Sign up for email updates at digitalbookworld.com to receive the latest information on our events, and insights on the latest news and trends from top publishing strategists and technology experts. Digitalbookworld.com | @digibookworld | #dbw

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