Ami Greko Director of Business Development, GetGlue.com getglue.com/ami_with_an_i |   thenewsleekness.com | @ami_with_an_i...
Ami Greko -  @ami_with_an_i |  Angela James -  @angelajames Kate Rados -  @katerados |  Guy LeCharles Gonzalez -  @glechar...
Ami Greko -  @ami_with_an_i |  Angela James -  @angelajames Kate Rados -  @katerados |  Guy LeCharles Gonzalez -  @glechar...
“ Some of these conversations ended in a sale, but don’t let that fool you. The sale was merely the exclamation mark at th...
Ami Greko -  @ami_with_an_i |  Angela James -  @angelajames Kate Rados -  @katerados |  Guy LeCharles Gonzalez -  @glechar...
Ami Greko -  @ami_with_an_i |  Angela James -  @angelajames Kate Rados -  @katerados |  Guy LeCharles Gonzalez -  @glechar...
Ami Greko -  @ami_with_an_i |  Angela James -  @angelajames Kate Rados -  @katerados |  Guy LeCharles Gonzalez -  @glechar...
Ami Greko -  @ami_with_an_i |  Angela James -  @angelajames Kate Rados -  @katerados |  Guy LeCharles Gonzalez -  @glechar...
Ami Greko -  @ami_with_an_i |  Angela James -  @angelajames Kate Rados -  @katerados |  Guy LeCharles Gonzalez -  @glechar...
Ami Greko -  @ami_with_an_i |  Angela James -  @angelajames Kate Rados -  @katerados |  Guy LeCharles Gonzalez -  @glechar...
Ami Greko -  @ami_with_an_i |  Angela James -  @angelajames Kate Rados -  @katerados |  Guy LeCharles Gonzalez -  @glechar...
BLOGS http://Mashable.com http://ReadWriteWeb.com http://blog.BrainTraffic.com http://DanBlank.com MediaPost’s Email Insid...
Digitize Your Career Forums Give Your Career a Digital Boost! The publishing industry is in transition and the skills need...
<ul><li>DBW Membership </li></ul><ul><li>The publishing community for the 21st Century. </li></ul><ul><li>Digital Book Wor...
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Social Media: Time-Suck or Investment?

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People are reading more than ever, and many of them are sharing their opinions on blogs and social networking sites with friends and strangers, far removed from the traditional sources of reviews and recommendations.

In this free Digital Book World WEBcast, “Social Media: Time-Suck or Investment?“, Ami Greko (Adaptive Blue), Angela James (Carina Press), Kate Rados (Chelsea Green) and Guy LeCharles Gonzalez (Digital Book World) will discuss their experiences and lessons learned in using social media to connect with readers and colleagues.

* An overview of book-related social networking platforms, including GoodReads, Glue and Amazon.

* How can book editors and marketers use social media to establish an influential platform and engage directly with readers?

* Is there a difference between the voice of a corporate brand and a personal brand?

This free WEBcast took place on Tuesday, March 30th @ 1pm EDT // 10am PDT.

To view the full archived presentation, visit http://digitalbookworld.com

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Social Media: Time-Suck or Investment?

  1. 1. Ami Greko Director of Business Development, GetGlue.com getglue.com/ami_with_an_i | thenewsleekness.com | @ami_with_an_i Angela James Executive Editor, Carina Press carinapress.com | nicemommy-evileditor.com | @angelajames Kate Rados Director of Digital Initiatives, Chelsea Green chelseagreen.com | thenewsleekness.com | @katerados Guy LeCharles Gonzalez Chief Executive Optimist, Digital Book World digitalbookworld.com | loudpoet.com | @glecharles NOTE: The hashtag for today’s WEBcast is #dbw SOCIAL MEDIA: Time Suck or Investment?
  2. 2. Ami Greko - @ami_with_an_i | Angela James - @angelajames Kate Rados - @katerados | Guy LeCharles Gonzalez - @glecharles SOCIAL MEDIA: Time Suck or Investment?
  3. 3. Ami Greko - @ami_with_an_i | Angela James - @angelajames Kate Rados - @katerados | Guy LeCharles Gonzalez - @glecharles SOCIAL MEDIA: Time Suck or Investment? Of course social media is a bubble. But it’s the industry, not the technology, that’s the bubble. Those in the industry that are sick of social media are probably sick of their own reflection… “ responding to the social media bubble” Bud Caddell http://bit.ly/biBN3A
  4. 4. “ Some of these conversations ended in a sale, but don’t let that fool you. The sale was merely the exclamation mark at the end of the sentence.” Markets Are Conversations , CLUETRAIN MANIFESTO http://www.flickr.com/photos/nic/230233024/
  5. 5. Ami Greko - @ami_with_an_i | Angela James - @angelajames Kate Rados - @katerados | Guy LeCharles Gonzalez - @glecharles SOCIAL MEDIA: Time Suck or Investment?
  6. 6. Ami Greko - @ami_with_an_i | Angela James - @angelajames Kate Rados - @katerados | Guy LeCharles Gonzalez - @glecharles SOCIAL MEDIA: Time Suck or Investment?
  7. 7. Ami Greko - @ami_with_an_i | Angela James - @angelajames Kate Rados - @katerados | Guy LeCharles Gonzalez - @glecharles SOCIAL MEDIA: Time Suck or Investment?
  8. 8. Ami Greko - @ami_with_an_i | Angela James - @angelajames Kate Rados - @katerados | Guy LeCharles Gonzalez - @glecharles SOCIAL MEDIA: Time Suck or Investment?
  9. 9. Ami Greko - @ami_with_an_i | Angela James - @angelajames Kate Rados - @katerados | Guy LeCharles Gonzalez - @glecharles SOCIAL MEDIA: Time Suck or Investment? Community Manager Driven model Customers Products Community We act and behave in groups online across social networks. You must understand the community dynamics that surround your customers if you want to sell more books and develop a B2C brand.
  10. 10. Ami Greko - @ami_with_an_i | Angela James - @angelajames Kate Rados - @katerados | Guy LeCharles Gonzalez - @glecharles SOCIAL MEDIA: Time Suck or Investment? Most companies can’t sustain social media engagement because they lack the internal editorial infrastructure to support it. They don’t have a content strategy. “ Content strategy is, in fact, the next big thing” Kristina Halvorson http://bit.ly/az7U68
  11. 11. Ami Greko - @ami_with_an_i | Angela James - @angelajames Kate Rados - @katerados | Guy LeCharles Gonzalez - @glecharles SOCIAL MEDIA: Time Suck or Investment?
  12. 12. BLOGS http://Mashable.com http://ReadWriteWeb.com http://blog.BrainTraffic.com http://DanBlank.com MediaPost’s Email Insider (http://bit.ly/dzBetP) BOOKS Head-First HTML (O’Reilly) The Cluetrain Manifesto (Basic Books) Groundswell (Harvard Business School Press) You Are Not a Gadget (Knopf) MOST VALUABLE RESOURCE: Your Readers. They'll tell you everything. NOTE: The hashtag for today’s WEBcast is #dbw Ami Greko - @ami_with_an_i | Angela James - @angelajames Kate Rados - @katerados | Guy LeCharles Gonzalez - @glecharles SOCIAL MEDIA: Time Suck or Investment? TOOLS Google Analytics Email Analytics Facebook Page Insights Bit.ly tracking Hootsuite (ow.ly) tracking Twitter @replies Google Alerts
  13. 13. Digitize Your Career Forums Give Your Career a Digital Boost! The publishing industry is in transition and the skills needed to stay ahead of the curve are rapidly changing. Everyone’s responsibilities are very different than they were five years ago, and understanding how to take advantage of the new opportunities will be critical for career advancement. Digital Book World’s intensive one-day forums will address these opportunities and offer practical tactics on how to implement the latest strategies and tools into your existing workflow, and give your career a digital boost. Digitize Your Career: Marketing & Editorial Forum Thursday, April 15th, 9am – 5pm 601 Lexington Avenue, NYC Digitize Your Career: Design & Production Forum Thursday, May 13th, 9am – 5pm 601 Lexington Avenue, NYC Registration: $199 / $125 for DBW Members (includes lunch) More Info: http://digitalbookworld.com/events
  14. 14. <ul><li>DBW Membership </li></ul><ul><li>The publishing community for the 21st Century. </li></ul><ul><li>Digital Book World’s unique membership platform offers access to exclusive content, Resources and industry experts, as well as discounts to all DBW Intensive WEBcasts, Forums, and the Annual Conference. </li></ul><ul><li>Benefits: </li></ul><ul><li>Unlimited Access to On-Demand Digital Book World Conference Video and Audio </li></ul><ul><li>Unlimited Access to On-Demand DBW WEBcast archives </li></ul><ul><li>Unlimited Access to The Roundtable archives </li></ul><ul><li>40% Discount on all DBW Intensive WEBcasts </li></ul><ul><li>40% Discount on all DBW Intensive Seminars </li></ul><ul><li>10% Discount on all Books </li></ul><ul><li>Plus: </li></ul><ul><li>Exclusive content and resources from industry experts </li></ul><ul><li>Exclusive early bird rates for the Annual Conference </li></ul><ul><li>Join Today: http://digitalbookworld.com/join/ </li></ul>

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