In this free WEBcast, “Search 101: Practical SEO/SEM Tactics“, SEM Expert Connie Ross will offer an overview of SEO and SEM strategy, along with specific tactics for publishers to put their books in front of the right readers.
* Keyword Analysis
* Competitive Analysis
* Testing & Measuring
Connie Ross specializes in cross-implementation of SEM & SEO Brand Campaigns and Analytics Tracking. Currently the Online Marketing Manager overseeing SEM & SEO programs for 25 of F+W Media’s content and events sites, she was previously Marketing Manager for Luxottica Retail, the largest retailer of Prescription Eyewear and Sunglasses, where she successfully created and implemented SEM & SEO campaigns for the LensCrafters, Pearle Vision and Sunglass Hut brands. She has been involved in SEM & SEO for nearly 10 years.
To view the full archived presentation, visit http://digitalbookworld.com