The objective of this study is to discover how and why consumers read ebooks on multi-function devices. In addition, the inquiry will explore users’ ebook reading habits, as well as gain insight into actual purchasing behaviors using these devices. To accomplish this research, iModerate will first engage consumers in one-on-one chats to derive qualitative direction into their ebook reading behaviors. Results of these sessions will inform a more comprehensive quantitative survey of ebook readership on multi-function devices to further assess trends in their book buying behavior.
For more info, http://dbw2011.com