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Ebook Marketing: New Skills and Fresh Opportunities

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Presented by Digital Book World and sponsored by Ingram Content. This webinar aired on 10/25/2011.

Published in: Education, Technology, Business
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Ebook Marketing: New Skills and Fresh Opportunities

  1. 1. Ebook Marketing: New Skills and Fresh Opportunities PANELISTS Miriam Parker Director of Marketing, Mulholland Books | @miriamparker Buffy Bales Manager, Digital Products, Ingram | @bbbales David Bernheisel Client Integration Specialist, Ingram | @bernheisel MODERATOR Matt Mullin Community Relations Manager, Digital Book World | @mrmullin Sponsored by IngramDigitalBookWorld.com | @digibookworld | #dbw
  2. 2. E-book Marketing:New Skills and Fresh Opportunities
  3. 3. Author Connection with Readers
  4. 4. Tapping into Nontraditional Book Markets
  5. 5. Authentic Communicationbetween Publishers and Bloggers
  6. 6. More Ways to Engage• Pre-publication Incentives • Exclusive Content • Tying in with Live Events • Use your Demographics
  7. 7. Enhancing Your Metadata for Maximum Discoverability eBooks Want to Be Found!
  8. 8. Here’s Your eBook
  9. 9. Today’s Topics:• Metadata Best Practices: – What retailers NEED – What retailers WANT• Pitfalls to Avoid• Going Global
  10. 10. Basic Metadata: What RetailersNeed• Cover Image• ISBN• Title/Subtitle• Publisher• Author/Contributor• Category• Related Product• Language BISG’s Product Metadata Best Practices are available at http://www.bisg.org/what-we-do-cat-21-product-metadata.php
  11. 11. Basic Metadata: What Retailers Need % of Retailers with Required Validation in CoreSource100%90%80%70%60%50%40%30%20%10% 0%
  12. 12. Enhanced Metadata: What Retailers Want • Product Descriptions • Sample Chapters • Table of Contents Collateral • Audiences • Author Biographies • Friend recommendations • Expert reviews • Enhanced ebooks
  13. 13. Metadata Reviews Social Related ProductsThis page affectsyour SEO
  14. 14. Metadata Reviews Social Related ProductsThis page affectsyour SEO
  15. 15. Pitfalls to Avoid:• No process• Not auditing of your titles – Your own metadata – Retailers• Not using detailed subject categories• Reusing ISBN’s• Encoding issues
  16. 16. Going Global: Emerging Markets
  17. 17. Metadata Considerations:• Business Model• Pricing• Rights Management
  18. 18. Conclusion:• Great metadata requires time & energy• The more the better• Don’t be afraid to go global• Ask for help!
  19. 19. coresourcesupport@ingramcontent.com
  20. 20. Ebook Marketing: New Skills and Fresh Opportunities – Q&A PANELISTS Miriam Parker Director of Marketing, Mulholland Books | @miriamparker Buffy Bales Manager, Digital Products, Ingram | @bbbales David Bernheisel Client Integration Specialist, Ingram | @bernheisel MODERATOR Matt Mullin Community Relations Manager, Digital Book World | @mrmullin Sponsored by IngramDigitalBookWorld.com | @digibookworld | #dbw
  21. 21. Thank You for Attending. Keep in Touch Follow us on Twitter, join our LinkedIn Group, and subscribe to our RSS feed and e-newsletter to receive the latest information on our events, and insights on the latest news and trends from top publishing strategists and technology experts.DigitalBookWorld.com | @digibookworld | #dbw

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