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Ebook 102: From Print to Enhanced Ebooks and Apps

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Enhanced ebooks and apps aren’t simple, natural extensions of their printed counterparts. They require a great deal of careful planning, due to differences in eReader capabilities and implementations, as well as complexities of the original publication.

Join us for Ebook 102: From Print to Enhanced Ebooks and Apps, a show and tell, of sorts, as we walk you through the development and production process from print to enhanced eBooks and apps.

Using a real life book as an example, we’ll review the key planning and execution considerations each step of the way:

Sponsored by Aptara

1. Selecting the material
1. Source material
2. Evaluating enhancement options
3. Selecting enhancement strategy
2. Conversion
1. Text
2. Images
3. Enhancements
3. Taking different reader capabilities into account
1. Graceful degradation
2. Device-specific version

SPEAKERS:

* Stacy Boyd, Senior Editor, Silhouette Desire/Harlequin
* Eric Freese, Solutions Architect, Aptara
* Caroline Grill, Manager, Ebooks and Business Development, HYPERION/VOICE

Moderated by Guy LeCharles Gonzalez, Dir. of Programming & Business Development, Digital Book World

Ebook 102: From Print to Enhanced Ebooks/Apps will be WEBcast live on Tuesday, November 2nd @ 1pm EDT / 1o AM PDT.

Published in: Technology
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE Format, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE Format, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
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Ebook 102: From Print to Enhanced Ebooks and Apps

  1. 1. SPEAKERS Stacy Boyd Senior Editor, Silhouette Desire/Harlequin Eric Freese Solutions Architect, Aptara Caroline Grill, Manager Ebooks and Business Development, HYPERION/VOICE MODERATOR Guy LeCharles Gonzalez Chief Executive Optimist, Digital Book World NOTE: The hashtag for today’s WEBcast is #dbw Ebook 102: From Print to Enhanced Ebooks and Apps
  2. 2. Digital Book World 2011 will present the proven innovators working at the intersection of publishing and technology who have the experience, insights and strategies to meet the challenge of successfully managing risks and seizing opportunities. January 24-26, 2011 | http://dbw2011.com Save $300 w/ DBWAptara
  3. 3. Ebook 202 Session One: Ebook Devices, Formats, and Retailers – Post-iPad Wednesday, November 10th @ 1pm ET (On-demand after) Ebook 202 Session Two: The Kindle — Format, Features and Influence Wednesday, November 17th @ 1pm ET (On-demand after) Ebook 202 Session Three: ePUB – Enhancements, Limitations, and Prognostications Wednesday, November 24th @ 1pm ET (On-demand after) Instructor: Joshua Tallent, Founder/CEO, eBook Architects --Sessions: $39 / $23 for DBW Members --Package: $100 / $60 for DBW Members For more info, http://bit.ly/b2ZCGX
  4. 4. Ebook 102: From Print to Enhanced eBooks & Apps Eric Freese November 2, 2010 4
  5. 5. •5 Aptara Background Locations • 8 global locations • Headquartered in Falls Church, VA Employees • 4,000+ Recognized Brand • Partner to 8 of the top 10 publishers • 4 million first-pass pages produced, 54 million pages converted in 2009 Key Services • eBook Production • Enhanced eBook Creation • App Development • Digital Content Production • Editorial & Composition • Content IT Solutions
  6. 6. Myths eBooks are simple extensions of printed books eBooks don’t require much planning Sufficient conversion instructions = Make it look like the book 6
  7. 7. Selecting the Material Is your source material appropriate for an eBook? For an enhanced eBook? For an app? Do you have access to additional content and/or media? Who is your target audience? What are their expectations? What devices do they prefer? What functionality do those devices support? 7
  8. 8. Evaluate Enhancement Options Finding information TOC Indexes Navigation TOC Internal links Appearance Color Flow Layout Additional content Illustrations Audio Video External links Interactivity 8
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  16. 16. Devising an eBook/App Strategy Ask all the same design and layout questions as print books Reflow and rotate add a whole new dimension Determine enhancements based on target audience/devices Establish test plan and parameters Always plan for accessibility 16
  17. 17. Case Study: World English Bible Source material in public domain Includes footnotes and cross references between verses Additional materials available Geo-tagged location information Illustrations Audio Video 17
  18. 18. Conversion: Text Spectrum of choices (easiest to difficult) XML Application files (inDesign, Word, Quark, etc.) PDF Paper Tools/Technologies XSLT Save as EPUB Conversion tools OCR/Re-keying 18
  19. 19. Conversion: Images Recommended formats: PNG, JPEG, SVG Recommended sizes: 624x545 Covers (700x545) Recommended resolution: 96dpi Considerations: Effect/impact of grayscale on color images Placement of images/flow Ability of devices to zoom SVG will resize along with the text Use meaningful descriptions in ALT attributes for accessibility 19
  20. 20. Conversion: Enhancements Recommended audio format: MP3 Recommended video format: MP4 Considerations: TOC: large/deep TOC can be problematic on some devices Linking: develop linking scheme that reduces chances for readers to get lost Placement of links/flow Audio: Most readers advertise MP3 capabilities but can’t trigger MP3 files iPad is only reader that reliably triggers audio/video (iBooks/Kindle apps) Included audio/video greatly increase overall EPUB file size Linked audio/video files require an internet connection Use meaningful descriptions to increase accessibility 20
  21. 21. Case Study: World English Bible Layout/Formatting Red letter Image layout/placement Verse marking Geonames 21
  22. 22. Case Study: World English Bible Footnotes Linked Embedded Popup 22
  23. 23. Case Study: World English Bible 23
  24. 24. Case Study: World English Bible Audio Linked Embedded Video Linked Embedded 24
  25. 25. Device Capabilities Device Collapse TOC Hidden/ Search Bi-Dir FN Inline FN Popup FN Ext Links Audio HR/H5 Video HR/H5 Kindle N Y/N Y N N ? N/N N/N Nook N Y/N Y Y N N N/N N/N Sony Y Y/Y Y Y N N N/N N/N iTouch N Y/N Y Y Y Prompt Y/Y Y/Y iPad N Y/N Y Y Y Prompt Y/Y Y/Y Aldiko N N/N Y N Y? Y N/N N/N eDGe Y Y/Y Y Y N Y Y/N Y/N Calibre Y Y/Y Y Y Y Y Y/N Y/N ADE Y Y/Y Y Y N Y N/N N/N 25
  26. 26. Enhancement Strategy: Graceful Degradation PROS Single file/multiple devices Reduced configuration management demands CONS Large files Additional complexity Reduced nimbleness 26
  27. 27. Enhancement Strategy: Device-specific Development PROS Single file/single (fewer) device More nimble Reduced file bloat CONS Multiple ISBNs More complex configuration management 27
  28. 28. Downloads To download variations of the full Bible and sample set: Host: ftp.aptaracorp.com User: marketing P/W: TBmark10 Path: /pub/incoming/11-02 See README for more details about what is in the directory Files named based on what is enabled: WEB-bidiFN-inlinePIX-linkGEO-noHIDDEN-noAUDIO-noVIDEO.epub
  29. 29. Questions? 29
  30. 30. Q&A Stacy Boyd Senior Editor, Silhouette Desire/Harlequin Eric Freese Solutions Architect, Aptara Caroline Grill, Manager Ebooks and Business Development, HYPERION/VOICE MODERATOR Guy LeCharles Gonzalez Chief Executive Optimist, Digital Book World NOTE: The hashtag for today’s WEBcast is #dbw Ebook 102: From Print to Enhanced Ebooks and Apps

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