Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Decision Tree

645 views

Published on

This is your decision guide. It’s designed to help your team choose the best type of test out of the very many different types of testing methodologies available, with an indicative cost and effort scale for each.

Published in: Data & Analytics
  • Be the first to comment

  • Be the first to like this

Decision Tree

  1. 1. VALIDATE AN EXISTING IDEA INSPIRE NEW IDEAS? FOR IDEAS TO OPTIMISE A TASK? FOR GENERAL OPTIMISATION IDEASQUICK AND EASY CHANGE ON THE LIVE SITE? YES YES YES YES YES YES YES YES YES YES YES YES YES YES NO NO NO NO NO NO VISUAL DESIGN DO YOU WANT QUALITATIVE DATA? (THE WHY) DO YOU WANT BOTH QUALITATIVE & QUANTITATIVE? DO YOU WANT QUANTITATIVE DATA? (HOW MANY, HOW MUCH) BOTH QUALITATIVE & QUANTITATIVE? USER JOURNEY IA/NAVIGATION TASK QUANTITATIVE DATA? (HOW MANY, HOW MUCH) QUALITATIVE DATA? (THE WHY) First Impression Test ‘Fivesecond Test’ Focus Group via a Usability Lab Prototype Test ‘Verify AP’ ‘Loop ||’ IA Test ‘TreeJack’ First Click Test ‘Chalkmark’ Usability Testing via a Usability Lab Heatmapping ‘Crazy Egg’ ‘Hot Jar’ Data Insights ‘Google Analytics’ ‘Adobe’ Exit Surveys ‘Qualaroo’ ‘Usabilla’ A/B MV Test ‘Optimizely’ Website Reviews ‘userinput.io’ Usebility Testing (video) ‘userinput.io’ Exit Survey ‘Usabilla’ ‘Qualaroo’ First Click Test ‘Usability Hub’ Data Insights ‘Google Analytics’ ‘Adobe’ ‘Loop ||’ Start here I want to... Okay, are you after NO NO NO NO It’s less than $1k and/or 5-10 internal hours Usability Testing via a Usability Lab Usability Testing via a Usability Lab A GUIDE TO DETERMINING THE RIGHT TYPE OF TESTING METHODOLOGIES FOR WEBSITE OPTIMISATION. COST* EFFORT* HIGHLOWKEYThis is your decision guide. It’s designed to help your team choose the best type of test out of the very many different types of testing methodologies available, with an indicative cost and effort scale for each. *Indicative

×