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Manchester HUG intro November 2016 plus HubSpot updates


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HubSpot updates from Inbound 2016

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Manchester HUG intro November 2016 plus HubSpot updates

  1. 1. WELCOME TO THE #MANCHESTERHUG Agenda: ● 17.30 - Registration, Networking and Introduction (inc INBOUND 16 announcements) ● 18.00 to 18.30 - Digital Media Stream - Creating a Content Strategy for Lead Generation ● 18.30 to 19.00 - ResponseTap - The importance of call tracking in an inbound strategy ● 19.00 to 19.30 - Digital 22 - An open discussion on blogging ● 19.30 - You are welcome to join us for a few drinks over the road!
  2. 2. INBOUND 2016
  3. 3. New Releases Tools to start controlling your marketing with HubSpot Features previously found in LeadIn, now integrated Growth Stack / HubSpot Free Workflows updated Improved visualisations Zoom-out to see entire flow. Great for explaining flow behaviour to colleagues Composer Clutter-free editor In-App team chat for sharing ideas AMP optimiser early 2017 Collect & Collaborate ‘Snip’ quotes and links from around the web. Save and share with your team. “@” mentions to include team in your work
  4. 4. New Releases New Dashboard Projects Facebook Ads Beta Strategy Tool Pre-built templates by HubSpot Assign tasks Create campaign templates Integrates with Calendar Integration release Q1 2017 Q1 2017 Bounce rate tracking New vs Returning Features traditionally found in external apps Topic first approach Content strategy team view Analyse topic clusters by various metrics Track cluster performance to focus your future campaigns
  5. 5. Key Takeaways Paid Social Ads “You have to run Facebook Ads and you have to do it now, they cost $5-6 cpm and they will be $30 36 months from now… because everyone will figure out how much attention is on it. The supply and demand curve will change” - Gary Vaynerchuk - Entrepreneur For more info watch: INBOUND 2016: Gary Vaynerchuk Keynote ?v=DPbOjZsC_hc Dominance of Social “People live inside social media sites” - Brian Halligan - HubSpot Found and CEO “We are living through the biggest shift in communication since the printing press” - Gary Vaynerchuk - Entrepreneur For more info watch: INBOUND 2016: Brian Halligan & Dharmesh Shah Keynote ?v=dnfwckhZiLc Go Beyond Written Content “Spot looking for that blogger, start looking for that videographer”. 50% of your content next year should be video. Your prospects want to live inside of video” - Brian Halligan - HubSpot Found and CEO "No bullshit, no crap, hit record!" - Jenny Butler - HubSpot