What You Should Do Before Becoming Data Driven

272 views

Published on

Everyone knows data is important yet not everyone knows how to understand the meaning behind this data. The slidedeck is from a talk given about how to get a better understanding of your data.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
272
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

What You Should Do Before Becoming Data Driven

  1. 1. WHAT YOU SHOULD DO BEFORE BECOMING DATA DRIVEN
  2. 2. Conversion Rate Optimisation / Analytics / UX LEANCONF Tweet me on @Digital_tonic
  3. 3. DATA IS IMPORTANT!
 TRACK EVERYTHING
  4. 4. We got a 400% lift in customer signups
  5. 5. Define Your Business What are your Business Goals?
  6. 6. How do you attract visitors?
  7. 7. How much are you spending to attract those visitors?
  8. 8. Which Marketing Channels are most effective in converting visitors to customers?
  9. 9. DATA WITHOUT ANY CONTEXT
  10. 10. “If You Torture Data Long Enough, It Will Confess” - Ronald Coase
  11. 11. VANITY METRICS
  12. 12. We Got 12,000 Visitors Last Month! Only 150 Signed up
  13. 13. We got a 400% lift in customer signups Is that from 100 customers or 10,000 customers?
  14. 14. Aggregate Data won’t get you anywhere. SEGMENT!
  15. 15. YOUR METRICS DASHBOARD K.I.S.S Keep It Simple Stupid
  16. 16. Want The Slide Deck & Videos From This Talk? http://bit.ly/digitaltonictalks Questions / Feedback / Get In Touch manuel@digital-tonic.co.uk @digital_tonic

×