Social media

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Overview of social media, and why it's important for your digital business

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Social media

  1. 1. <ul>digital BUSINESS </ul><ul>improve efficiency INCREASE PROFITS </ul><ul><li>Social Media </li></ul>
  2. 2. Social Media People are talking... ... are you ready to join the conversation?
  3. 3. What is Social Media “ Social media is the umbrella term for web based software and services that allow users to come together online and exchange, discuss, communicate and participate in any form of social interaction.” - Me, Understanding Digital Marketing
  4. 4. What is Social Media <ul><li>Social media is nothing new </li><ul><li>Online social interaction pre-dates the web by some 20 years
  5. 5. Always on broadband, mobile and web 2.0 technologies make it easy to share </li></ul><li>Social media is naturally compelling </li><ul><li>We're social creatures: we're hard-wired to interact with other people </li></ul><li>Social media is nothing to be afraid of </li></ul>
  6. 6. Why you need to get involved <ul><li>Marketing has evolved </li><ul><li>Broadcasting a message no longer works, this is a conversation, not a lecture
  7. 7. People are talking anyway – better to be involved in the conversation </li></ul><li>Online equivalent of word of mouth </li><ul><li>Instead of sharing with 5 friends down the pub, people are sharing with 500, 5,000, 50,000. Are they saying good things about you? </li></ul></ul>
  8. 8. Why you need to get involved <ul><li>Learn more about your customers </li><ul><li>Find out what people like, don't like, want and need
  9. 9. Use that knowledge to inform your marketing and deliver what they're looking for. </li></ul><li>Build enduring, mutually beneficial relationships </li><ul><li>Engaging with customers regularly helps build trust, improves your reputation and builds online advocacy around your brand. </li></ul></ul>
  10. 10. Types of social media <ul><li>Social bookmarking: www.delicious.com
  11. 11. Social submissions: www.digg.com
  12. 12. Forums and groups: www.boards.ie
  13. 13. Blogs: www.icecreamireland.com
  14. 14. Media sharing: www.youtube.com
  15. 15. Social Networks: www.facebook.com
  16. 16. Microblogging: www.twitter.com </li></ul>
  17. 17. The Social Media Rules of Engagement <ul><li>Listen before you leap
  18. 18. Draw on what you already know
  19. 19. Be open, honest and engaging
  20. 20. Be relevant, interesting, entertaining
  21. 21. Add value, don't just push your message
  22. 22. Respect rules – written or otherwise
  23. 23. Respect people </li></ul>
  24. 24. Adding A Social Element to your own site <ul><li>Feeds from your social media accounts
  25. 25. Blogs
  26. 26. Support Forums
  27. 27. Live Online Support
  28. 28. Reviews and ratings ( www.amazon.co.uk )
  29. 29. Social applications ( www.ideastorm.com )
  30. 30. ... use your imagination, and engage! </li></ul>

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