In this episode you can see the second part of Erik's presentation "Best Practices for the Use of Web 2.0 and Social Media Tools for Internal Collaboration" as presented at the first Digital Pharma conference in Barcelona on March 30-31st, 2009. Part 1: The Need for Innovation in Pharma Part 2: Social Media and Internal Collaboration Part 3: Best Practices Using Web 2.0 and Internal Collaboration

1. 1 Innova&on | why needed?
2 Social Media & Collabora&on | background

2. Social Media & Collabora&on | background
2
eality
heck

3. Social Media & Collabora&on | background
2
E‐mail is overtaking our life
25 bln
ta
d da
20 bln
il an
‐ma to
ny e ted
&ma lly
15pa
bln
Com is es
on nua
& % an
duc
pro blnwing 25
10
gro
be 5 bln
1998
0 bln
2000 2002
2004
2006
L. Bryan and C. Joyce. Mobilizing Minds, McKinsey & Company, 2007

4. Social Media & Collabora&on | background
2
E‐mail is overtaking our life
25 bln
ta
d da
20 bln
il an
‐ma to
ny e ted
&ma lly
15pa
bln
Com is es
on nua
& % an
duc
pro blnwing 25
10
gro
be 5 bln
1998
0 bln
2000 2002
2004
2006
2007
2008
2009
2010
L. Bryan and C. Joyce. Mobilizing Minds, McKinsey & Company, 2007

5. Social Media & Collabora&on | background
2
ical
echn
of t
unt ling
o oub
am is d
The &on
rma year
nfo
i ery
ev
to
cted
redi
t is p 2 hours
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y 20 ry 7
B eve
uble
do

6. Social Media & Collabora&on | background
2
ome
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7. Social Media & Collabora&on | background
2
ork
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8. Social Media & Collabora&on | background
2
ome
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9. Social Media & Collabora&on | background
2
ork
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10. Social Media & Collabora&on | background
2
ome
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11. Social Media & Collabora&on | background
2

12. Social Media & Collabora&on | technologies
2
n up
w
as gro uch as
h
who ology s
n
perso l techn rnet,
A ta te
h digi ers, the In MP3
wit
mput ones and
digital na&ve co
ile ph
mob
Year .. 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98
Age .. 44 43 42 41 40 39 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11
digital immigrant

13. Social Media & Collabora&on | background
2
www.flickr.com/photos/mareen/200274022/

14. Social Media & Collabora&on | background
2
“E‐mail is for dull business.
With friends I use Facebook.
“
Digital Na)ve on the ques)on how they
communicate
www.flickr.com/photos/mareen/200274022/

15. Social Media & Collabora&on | background
2

16. Social Media & Collabora&on | background
2
Enterprise 1.0
Hierarchy Flat
Need to know Transparency
Control Let go
Long Pme to market Short Pme to market
Propriety standards Open standards
Corporate mask AuthenPcity
Web 1.0 technologies Web 2.0 technologies
h6p://enterprise2tools.com

17. Social Media & Collabora&on | background
2
Use of web 2.0 (social) technologies
You are not alone
70
52,5
35
17,5
0 58
70
Web services
34
Blogs 21
33
RSS 24
32
Wikis
24
29
Podcasts
23
Social networking 28
27
Peer‐to‐peer 18
37
10
Mash‐ups
11
2008 2007
Building the Web 2.0 Enterprise - McKinsey Global Survey 2008

18. Social Media & Collabora&on | background
2
“
The principle doctrines of Web 2.0 are that
soYware and content
the Web is the plaXorm,
and that people
are delivered as services,
“
parPcipate
Butler Group “Enterprise Web 2.0” study 2008

19. Social Media & Collabora&on | background
2

20. Social Media & Collabora&on | background
2

21. Social Media & Collabora&on | background
2