Best Practices using internal social media

1,853 views

Published on

In this episode you can see the third part of Erik's presentation "Best Practices for the Use of Web 2.0 and Social Media Tools for Internal Collaboration" as presented at the first Digital Pharma conference in Barcelona on March 30-31st, 2009.

Part 1: The Need for Innovation in Pharma
Part 2: Social Media and Internal Collaboration
Part 3: Best Practices Using Web 2.0 and Internal Collaboration

Published in: Business, Technology
1 Comment
16 Likes
Statistics
Notes
  • Excellent Visualization that was applied in this pitch and lots of practical, clear and own-to-earth insights and tips.....
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,853
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
0
Comments
1
Likes
16
Embeds 0
No embeds

No notes for slide

Best Practices using internal social media

  1. 1. 1 Innova&on | why needed? 2 Social Media & Collabora&on | background 3 How we did it | Best prac6ces
  2. 2. How we did it | Best prac6ces 3 Main Challenges          ...and what we did to tackle them Design a strategy around it No structured approach to innova6on | Product Plus, Total Solu&on Li>le influence on product innova6on  | Start using new tools. Slowly  The rise of Enterprise 2.0 | Experiment for in/external use New (online) technologies | Podcas&ng, blogging A lot of communica6on |
  3. 3. How we did it | Best prac6ces 3 step one Establish a Core Innova&on Team
  4. 4. New Media  Innova&on Manager Specialist Innova&on  Innova&on Leader  Manager (General Manager)
  5. 5. How we did it | Best prac6ces 3 Objec&ves Innova&on Team Anchor Value Adding Incubator
  6. 6. How we did it | Best prac6ces 3 Communica&on Research current  situa&on Create transparent  Innova&on  innova&on plaNorm culture Collect ideas  Agenda and fill plaNorm Select ideas for  execu&on Implementa&on  and monitoring
  7. 7. How we did it | Best prac6ces 3
  8. 8. How we did it | Best prac6ces 3 Fuzzy Front End Ideas Idea Funnel Idea Selec&on Criteria Projects Stage Gate Process Launch Post Launch
  9. 9. How we did it | Best prac6ces 3 Obstacles to Innova&on No scalable way to capture ideas “ How do I involve more people in the  “ innova6on process? Difficult to priori&ze ideas “ Ideas locked in silos “ How do I ensure that ideas are not  How do I get my employees to  “ priori6zed in a vacuum? “ collaborate and share ideas? Courtesy of Salesforce.com
  10. 10. How we did it | Best prac6ces 3 Communica&on Research current  situa&on Create transparent  innova&on plaNorm culture Collect ideas  and fill plaNorm Select ideas for  execu&on Implementa&on  and monitoring
  11. 11. How we did it | Best prac6ces 3 Communica&on Research current  situa&on Social Media Tools Create transparent  innova&on plaNorm culture Collect ideas  and fill plaNorm Select ideas for  execu&on Implementa&on  and monitoring
  12. 12. How we did it | Best prac6ces 3 step two Communicate using Social Media
  13. 13. How we did it | Best prac6ces 3 Podcast Blog Wiki
  14. 14. How we did it | Best prac6ces 3 Podcast Organisa&on Determines subject and  persons Podcast Execu&ve Team Host + technician ‘On the road’ Core Team The ‘Chosen Ones’ Interviewees
  15. 15. How we did it | Best prac6ces 3 Subjects Compe&&on How do your  New R&D  Human interest colleagues  projects live? Connec&on  Core Message local/ Gossip,  interna&onal i.e. brand, strategy,  strange  new product  stories development Objec&ve seZng Music Sales updates Q&A
  16. 16. How we did it | Best prac6ces 3 Communica&on ways
  17. 17. How we did it | Best prac6ces 3 The ul&mate engagement tool
  18. 18. How we did it | Best prac6ces 3 Format Frequency Audio podcast Weekly Video podcast Monthly Special Edi&on video On request Delivered on employees’ iPod at home  through a secured service
  19. 19. How we did it | Best prac6ces 3 65 episodes > 30 hours company informa&on 100% subscribers 70% listens/views at home
  20. 20. How we did it | Best prac6ces 3 The podcast gives me more insight  into the company strategy... 7% 3% 90% Agree Disagree No opinion 86% response rate
  21. 21. How we did it | Best prac6ces 3
  22. 22. How we did it | Best prac6ces 3 Went live on 23.10.08 75 posts 129 comments
  23. 23. How we did it | Best prac6ces 3 internal external
  24. 24. How we did it | Best prac6ces 3 internal external
  25. 25. How we did it | Best prac6ces 3 step three Create one plaNorm for all services
  26. 26. How we did it | Best prac6ces 3
  27. 27. How we did it | Best prac6ces 3
  28. 28. How we did it | Best prac6ces 3 Innovare is based on Cloud Compu&ng Cloud what...? www.gogrid.com
  29. 29. How we did it | Best prac6ces 3
  30. 30. How we did it | Best prac6ces 3 Embed in  organiza&on Phase 4 Interna&onal  rollout Phase 3 Local  •Best Prac6ce selec6on •Added func6onali6es Implementa&on Phase 2 • Conceptual  Final choice vendor Development•Finetuning •Branding Phase 1 •Training Vendor  •Rapid Prototyping Selec&on •SuperUsers # par&cipants •Func6onal Design •Desk, Field Research •Using criteria Time
  31. 31. How we did it | Best prac6ces 3 Vendor Selec&on Criteria Transparent Secure Focus on collabora6on Flexible and open Cost‐effec6ve User friendly Project Management Support level Integra6on exis6ng tools
  32. 32. 1 Innova&on | why needed? 2 Social Media & Collabora&on | background 3 How we did it | Best prac6ces 4 Tips & Tricks
  33. 33. Tips & Tricks 4 Buy in from the top Find your evangalists Communicate reason for new channels Be persistent Show small successes Be authen6c, don’t cheat Involve IT ‐ at a certain moment Get help
  34. 34. Which marke&ng budget line will your  company increase or decrease in 2009? ‐100% ‐75% ‐50% ‐25% 0 +25% +50% +75% +100% Social Media  Social Media aideM laicoS Paid Search Paid search hcraes diaP Telemarke&ng Telemarketing gnitekrameleT Online Display Adver&sing Online display ads sda yalpsid enilnO Mobile Marke&ng Naamloos 1 1 soolmaaN Direct Mail Naamloos 2 2 soolmaaN Event Marke&ng Naamloos 3 3 soolmaaN Radio/TV Ads Naamloos 4 4 soolmaaN E‐mailing to rented list Naamloos 5 5 soolmaaN Print Adver&sing Naamloos 6 6 soolmaaN 001 57 05 Source:2MarketingSherpa, Marketing and the75 5 0 25 50 100 Economy Survey
  35. 35. Which marke&ng budget line will your  company increase or decrease in 2009? ‐100% ‐75% ‐50% ‐25% 0 +25% +50% +75% +100% Social Media  Social Media aideM laicoS Paid Search Paid search hcraes diaP Telemarke&ng Telemarketing gnitekrameleT Online Display Adver&sing Online display ads sda yalpsid enilnO Mobile Marke&ng Naamloos 1 1 soolmaaN Direct Mail Naamloos 2 2 soolmaaN Event Marke&ng Naamloos 3 3 soolmaaN Radio/TV Ads Naamloos 4 4 soolmaaN E‐mailing to rented list Naamloos 5 5 soolmaaN Print Adver&sing Naamloos 6 6 soolmaaN 001 57 05 Source:2MarketingSherpa, Marketing and the75 5 0 25 50 100 Economy Survey
  36. 36. Conclusion ers at e w  th st Te
  37. 37. Erik van der Zijden erik.vanderzijden@sp.intervet.com +31 6 109 301 40 LinkedIn: www.linkedin.com/in/erikvanderzijden

×