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Why Bother About Social Media

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Why Bother About Social Media

  1. 1. DIGIQOM Centre of Excellence
  2. 2. WHY BOTHER ABOUT SOCIAL MEDIA? FIRST STEPS AND INTRODUCTION DIGIQOM Centre of Excellence
  3. 3. So what is Social Media? DIGIQOM Centre of Excellence
  4. 4. Our World Google Dependent Facebook Friendly Twitter Guided Instant messaging led Powered to publish and create news Recommendation driven DIGIQOM Centre of Excellence
  5. 5. Where is the Audience 2/3 of the global internet population is on Social Networks AC Neilson Survey 2009 Visiting Social Networking sites is the 3rd most popular activity online ahead of Email Source AC Neilson 50% of all Indians on the internet are on social networks 19 Million Indians spend their Time on social network everyday Source - Comscore DIGIQOM Centre of Excellence
  6. 6. Challenge Faced by Brand Communicators 2/3 of the economy is now influenced by Personal Recommendations…. (Source: McKinsey Quarterly) We have reached a point where: 14% of people trust ads 78% of people trust consumer recommendations (Source: Neilsen Global Trust In Advertising Survey, 2008) DIGIQOM Centre of Excellence
  7. 7. The Internet is Social DIGIQOM Centre of Excellence
  8. 8. PR Influenced by Personal Opinions DIGIQOM Centre of Excellence
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  15. 15. MOST COMPANIES STILL TREAT SOCIAL MEDIA LIKE JUST ANOTHER MARKETING CHANNEL…. When its MUCH MUCH MORE! DIGIQOM Centre of Excellence
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  23. 23. Here’s what you need to do… DIGIQOM Centre of Excellence
  24. 24. so where to start DIGIQOM Centre of Excellence
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  26. 26. Make Consumers Friends Lets get your brand talking! DIGIQOM Centre of Excellence

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