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American Express eZeClick: Influencer Engagement

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Integrated engagement with top bloggers in the field of travel, technology, finance, and lifestyle around the launch of American Express eZeClick.

Published in: Economy & Finance, Technology
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American Express eZeClick: Influencer Engagement

  1. 1. EZECLICK INFLUENCER ENGAGEMENT - REPORT
  2. 2. MEETUP
  3. 3. BLOGGERS  5 bloggers were CHOSEN basis popularity/ reputation/social influence  Leading influencers from the field of lifestyle, finance, travel, technology, and automobile
  4. 4. PHOTOS
  5. 5. PHOTOS
  6. 6. ENGAGEMENT: EXPERIENTIAL ADVOCACY  Each blogger was given a ₹5K pre-loaded American Express Card to experience the eZeClick solution.  The bloggers used the card to shop online for the entire week, and shared their experiences- online.  Some bloggers ran a contest for a week on their blog, to share the eZeClick experience and create excitement among their online audience.  Five winners will get ₹1Kpre-loaded American Express Card each.  At the end of the contest, the bloggers get another ₹5K pre-loaded American Express Card as gratification.
  7. 7. REACH
  8. 8. ABHISHEK BHATNAGAR  Technology Blogger  Runs a network of five technology blogs  Article:  http://www.technixupdate.com/american-express- ezeclick-make-life-easy-to-pay-online-without- remembering-credit-card-details/  3.3K Twitter Followers  3.8K YouTube Subscribers  18000+ email subscribers  4000+ daily visitors
  9. 9. ABHISHEK BHATNAGAR  Contest:  http://www.technixupdate.com/technix-update-giveaway-win-rs-1000-inr-gift-card-for-online-shopping-every-day/  Five days, five questions. One winner selected each day.  Questions:  Wheh was the first online shopping system launched on internet ?  What is the name of the first electronic digital computing device ?  What was the name of Google Adsense before it became google adsense ?  What were the 3 names first android phone sold in several countries ?  What are the first 3 phones launched by Nokia ?
  10. 10. ABHISHEK BHATNAGAR
  11. 11. ROHIT KHURANA  Technology & Automobile Blogger  6K Facebook Fans  Article:  http://www.intellectdigest.in/american-express-eze-click- review-1551/  Contest:  http://www.intellectdigest.in/review-smartphone-contest- 1736/  ~10K YouTube Subscribers  ~10K RSS Subscribers  24,000 pageviews per month
  12. 12. ROHIT KHURANA  Contest:  http://www.intellectdigest.in/review-smartphone-contest-1736/  Send a text review of your smartphone with feedback on overall quality, user experience, durability, performance and value for money factor.  Five selected reviewers are announced as winners.
  13. 13. ROHIT KHURANA
  14. 14. NEETU SEHGAL  Finance Blogger  Founder-Editor, FinGyan  Article:  http://www.fingyan.com/how-to-register-and-use-ezeclick/#  Contest:  http://www.fingyan.com/share-your-tax-saving-tips-and- win-gift-vouchers-worth-rs-5000/  ~1000 RSS Subscribers  15,000 pageviews per month
  15. 15. NEETU SEHGAL  Contest:  http://www.fingyan.com/share-your-tax-saving-tips-and-win-gift-vouchers-worth-rs-5000/  Send tax saving tips and strategies over email.  Five selected tippers are announced as winners.
  16. 16. NEETU SEHGAL
  17. 17. ABHISHEK BAXI  Technology Writer for Indian and international online & print publications  Influencer for technology and lifestyle brands  Article:  http://www.zdnet.com/in/amex-launches-virtual-wallet-for- online-buyers-in-india-7000011724/  4.3K Twitter Followers  ZDNet is one of the top 1500 websites globally  23 million monthly readers
  18. 18. ABHISHEK BAXI  Contest:  http://blog.baxiabhishek.info/post/45858229748/contest-how-do-you-pay-online-on-mobile  Share thoughts on online and mobile payments in India  Five selected comments and insights declared as winners.
  19. 19. ABHISHEK BAXI
  20. 20. SOCIAL MEDIA BUZZ
  21. 21. OUTCOME  Sentiment: 100% Positive  All bloggers posted positive reviews and tutorials  No issues while use; no rants in the posts.  Blog Contests:  Positive engagement with online influencers  Popular bloggers and social influencers took part in the contests  The contest drove awareness about eZeClick experience

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