ENGAGEMENT: EXPERIENTIAL ADVOCACY
Each blogger was given a ₹5K pre-loaded American Express Card to experience the eZeClick solution.
The bloggers used the card to shop online for the entire week, and shared their experiences- online.
Some bloggers ran a contest for a week on their blog, to share the eZeClick experience and create
excitement among their online audience.
Five winners will get ₹1Kpre-loaded American Express Card each.
At the end of the contest, the bloggers get another ₹5K pre-loaded American Express Card as
Five days, five questions. One winner selected each day.
Wheh was the first online shopping system launched on internet ?
What is the name of the first electronic digital computing device ?
What was the name of Google Adsense before it became google adsense ?
What were the 3 names first android phone sold in several countries ?
What are the first 3 phones launched by Nokia ?
Send a text review of your smartphone with feedback on overall quality, user experience, durability, performance
and value for money factor.
Five selected reviewers are announced as winners.
Send tax saving tips and strategies over email.
Five selected tippers are announced as winners.
Technology Writer for Indian and international
online & print publications
Influencer for technology and lifestyle brands
4.3K Twitter Followers
ZDNet is one of the top 1500 websites globally
23 million monthly readers
Share thoughts on online and mobile payments in India
Five selected comments and insights declared as winners.
Sentiment: 100% Positive
All bloggers posted positive reviews and tutorials
No issues while use; no rants in the posts.
Positive engagement with online influencers
Popular bloggers and social influencers took part in the contests
The contest drove awareness about eZeClick experience