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Organizations in the finance industry have long relied on search engine performance as a key influencer of total business revenue, because many believe it is the best way to generate qualified, actionable leads for sales. However, truly successful lead generation in this industry is born from strong competitive intelligence and an understanding of the consumer, and there is no better place to capture core demographics, purchasing habits and lifestyle attributes than on social media networks.
This eBook gives you all of the information you need to implement a winning social media strategy.
Key Takeaways include:
- How to get started on your recommended social media channels
- Key statistics and specific case studies
- Best Practices for each network
- Industry insights about Google+