Storytelling is a powerful way of captivating and resonating with your audience. In this digital age where anyone and everyone can be a content creator, how can brands truly stand out and engage their customers with good content?
The Digital Conversationalist and Executive Director of the Asian Content Marketing Association, Andrea T Edwards shares:
- The status quo of brand storytelling
- The who, what, when, where and how of good content
- Finding your brand’s voice online
- What’s in store for 2017?