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The HUMAN Brand Building Lasting Customer Loyalty - Chris Malone, Fidelum Health

As Ecommerce, social media and remote work have proliferated during the past decade, it seems that customer relationships and loyalty have become more difficult to develop and sustain. Have the core principles of marketing and brand building become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, will address this question and provide new insights on how to build lasting client loyalty in the Post-COVID Digital Age. Key Takeaways will include: · The universal human perception process that drives loyalty with customers, clients and brands · Real world examples of sustainable customer loyalty building practices · Three imperatives for lasting customer and brand loyalty in the Post-COVID Digital Age

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MASTER
CLASS
Chris Malone
FOUNDER
FIDELUM HEALTH
The Human Brand: Building
Lasting Customer Loyalty in
the Post-Covid Digital Age
PHILADELPHIA, PA ~ OCTOBER 30 - 31, 2023
DIGIMARCONMIDATLANTIC.COM | #DigiMarConMidAtlantic
The HUMAN Brand Building Lasting Customer Loyalty - Chris Malone, Fidelum Health
The HUMAN Brand Building Lasting Customer Loyalty - Chris Malone, Fidelum Health
The HUMAN Brand Building Lasting Customer Loyalty - Chris Malone, Fidelum Health
The HUMAN Brand Building Lasting Customer Loyalty - Chris Malone, Fidelum Health
The HUMAN Brand Building Lasting Customer Loyalty - Chris Malone, Fidelum Health

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The HUMAN Brand Building Lasting Customer Loyalty - Chris Malone, Fidelum Health

  • 1. MASTER CLASS Chris Malone FOUNDER FIDELUM HEALTH The Human Brand: Building Lasting Customer Loyalty in the Post-Covid Digital Age PHILADELPHIA, PA ~ OCTOBER 30 - 31, 2023 DIGIMARCONMIDATLANTIC.COM | #DigiMarConMidAtlantic
  • 7. Sympathy & Neglect Contempt & Rejection Competence Warmth Admiration & Loyalty Envy & Distrust
  • 8. Sympathy & Neglect Contempt & Rejection Envy & Distrust Competence Warmth Admiration & Loyalty Dog Cat Horse Monkey Elephant Whale Bear Leopard Lion Tiger Mouse Fish Lizard Snake Hippo Rat Chicken Hamster Rabbit Cow Duck Giraffe Bird Zebra Pig
  • 9. Sympathy & Neglect Admiration & Loyalty Competence Warmth • VAHospitals • Public Transport • USPS • Amtrak Shell • Travelers Insurance •Toyota • • Sears Bank of America • •JPMorganChase • Citibank • Exxon Walmart • • Morgan Stanley • AIG • BP • Goldman Sachs Contempt & Rejection • Marlboro • Rolls Royce • Porsche Envy & Distrust • Rolex • Mercedes Gucci •• Cartier • Macy’s • Best Buy • Burger King • Tylenol • Advil Honda • • Ford • Zappos • McDonalds • Coca-Cola • Amazon • Johnson & Johnson • Hershey • Campbell’s DAV • Minute Maid ••Tropicana Habitat for Humanity • • HumaneSociety Boys & Girls Club • • SalvationArmy
  • 11. CITED IN OVER 700 PEER-REVIEWED ACADEMIC PUBLICATIONS