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Social Selling Session One
Developed for:Andrew Jenkins
Cell: 647-262-4242
ajenkins@volterraconsulting.com
@ajenkins
Social Selling
It’s not who you know but how much you know
about them
Andrew Jenkins
Cell: 647-262-4242
ajenkins@volterrac...
About Me
• B.A. Econ, B.F.A. Film Production, M.B.A.
(Rotman, 2003)
• Taught Entrepreneurship at OCADU
• Teach Digital Str...
ASSUMPTIONS FOR TODAY
• This is not about abandoning your current efforts. It’s
about extending them.
• Everything I share...
FEATURED IN LINKEDIN MARKETING
Featured Success Story
Your Profile
HAVE A FRIEND GOOGLE YOU
WHAT WILL PEOPLE FIND?
Adding a professional picture means 11x more likely your
profile will be viewed and a 40% InMail re...
PROFILE TIPS
• Avoid oddities in your profile pictures like backgrounds and
remnants of other people (e.g. hands)
• A bad ...
THE NEW PROFILE
Use a vanity url to improve people’s ability to find you
and it doesn’t hurt from a personal brand point o...
WORDLE.NET
https://www.jasondavies.com/wordcloud/
Exploit the back links in personal
profiles of each of your staff to
drive traffic back to particular
destinations on your...
CHECK YOUR STATS
NOW PROFILE RANKING
HUMANIZE
YOUR
SUMMARY
HEADLINE BEFORE
HEADLINE AFTER
HEADLINE VS. JOBTITLE
• How you can help or the value you provide
• Brand yourself
• 120 Characters so make them count
SUMMARY BEFORE
SUMMARY AFTER
PROFILE BEST PRACTICES
• Summaries shorter than 40 words will not trigger inclusion in a
search
• Don't talk about yoursel...
38
ADD MEDIA
AND YOU GET THIS
MORE BEST PRACTICES
• Research keywords and sprinkle them throughout your summary,
headline, skills and expertise and cons...
Your LinkedIn Profile has 13
times more chances to get
viewed if you add your skills.
According to LinkedIn, This Is The
Criteria For A Complete Profile:
• A profile photo
• List of jobs or positions
with des...
BUILD
YOUR
BRAND
LinkedIn.com/portfolio
About.
me
THANK YOU!
Andrew Jenkins
Cell: 647-262-4242
ajenkins@volterraconsulting.com
@ajenkins
Life Events And Public Disclosure Of Intent
Mining Data And Social Signals
Conversation Triggers
Nurture your network.
Check in with them regularly and
look for conversation triggers.
Profiling Via Social
What more can I learn about them from what
they say, do, and share?
Start with John’s LinkedIn Profile
See how you are connected
What else can you learn about him?
Who is he talking to?
We know he definitely loves golf
because he’s talking to a golf pro
Wrap
Up!
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
Social Selling:  How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
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Social Selling: How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting

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Being knowledgeable about social media is no longer optional. Whether you want to build your personal brand, grow your business, or expand your professional networks, you need to find, engage, and influence key decision makers. This session will help you understand the resources available through LinkedIn, Twitter and beyond, and the best strategies to curate content that conveys your thought leadership, expertise and interests. Whether you are new to this realm, or consider yourself a digital native, this session will provide you with new techniques for raising your social media clout.

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Social Selling: How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting

  1. 1. Social Selling Session One Developed for:Andrew Jenkins Cell: 647-262-4242 ajenkins@volterraconsulting.com @ajenkins
  2. 2. Social Selling It’s not who you know but how much you know about them Andrew Jenkins Cell: 647-262-4242 ajenkins@volterraconsulting.com @ajenkins
  3. 3. About Me • B.A. Econ, B.F.A. Film Production, M.B.A. (Rotman, 2003) • Taught Entrepreneurship at OCADU • Teach Digital Strategy at U of T’s SCS • Former Head of Social Media Strategy for RBC • E-commerce Pioneer • Produced a documentary exhibited at TIFF, Melbourne and Sydney as well as broadcast on Channel 4 (UK) and SBS-TV in Australia
  4. 4. ASSUMPTIONS FOR TODAY • This is not about abandoning your current efforts. It’s about extending them. • Everything I share with you is optional. • You don’t have to be using InMail or tweeting by the end of the day but I hope you have a new appreciation for their power. • We will make it interactive and make the most of our time together to answer as many of your questions as possible.
  5. 5. FEATURED IN LINKEDIN MARKETING
  6. 6. Featured Success Story
  7. 7. Your Profile
  8. 8. HAVE A FRIEND GOOGLE YOU
  9. 9. WHAT WILL PEOPLE FIND? Adding a professional picture means 11x more likely your profile will be viewed and a 40% InMail response rate
  10. 10. PROFILE TIPS • Avoid oddities in your profile pictures like backgrounds and remnants of other people (e.g. hands) • A bad profile is like making a bad first impression without knowing it
  11. 11. THE NEW PROFILE Use a vanity url to improve people’s ability to find you and it doesn’t hurt from a personal brand point of view either
  12. 12. WORDLE.NET
  13. 13. https://www.jasondavies.com/wordcloud/
  14. 14. Exploit the back links in personal profiles of each of your staff to drive traffic back to particular destinations on your website
  15. 15. CHECK YOUR STATS
  16. 16. NOW PROFILE RANKING
  17. 17. HUMANIZE YOUR SUMMARY
  18. 18. HEADLINE BEFORE
  19. 19. HEADLINE AFTER
  20. 20. HEADLINE VS. JOBTITLE • How you can help or the value you provide • Brand yourself • 120 Characters so make them count
  21. 21. SUMMARY BEFORE
  22. 22. SUMMARY AFTER
  23. 23. PROFILE BEST PRACTICES • Summaries shorter than 40 words will not trigger inclusion in a search • Don't talk about yourself in the 3rd person • Talk about accomplishments over responsibilities • Use media to create a rich profile by incorporating presentations, brochures, documents, and videos • Get recommendations and endorsements* • Check out profiles of similar people and see what they are doing right and wrong *Recommendations and/or endorsements may constitute non- compliance
  24. 24. 38 ADD MEDIA
  25. 25. AND YOU GET THIS
  26. 26. MORE BEST PRACTICES • Research keywords and sprinkle them throughout your summary, headline, skills and expertise and consider synonyms too • You are allowed up to 50 Skills • Avoid being similar to co-workers • List the location where you want to be found and not necessarily where you live • Add accomplishments, projects, test scores, courses completed, certifications, publishing, volunteerism, patents • Expand on your degrees/education to tie-in keywords
  27. 27. Your LinkedIn Profile has 13 times more chances to get viewed if you add your skills.
  28. 28. According to LinkedIn, This Is The Criteria For A Complete Profile: • A profile photo • List of jobs or positions with descriptions • 5 or more skills • A summary • Fill out your industry and postal code • Where you went to school • 50+ connections
  29. 29. BUILD YOUR BRAND
  30. 30. LinkedIn.com/portfolio
  31. 31. About. me
  32. 32. THANK YOU! Andrew Jenkins Cell: 647-262-4242 ajenkins@volterraconsulting.com @ajenkins
  33. 33. Life Events And Public Disclosure Of Intent Mining Data And Social Signals
  34. 34. Conversation Triggers
  35. 35. Nurture your network. Check in with them regularly and look for conversation triggers.
  36. 36. Profiling Via Social What more can I learn about them from what they say, do, and share?
  37. 37. Start with John’s LinkedIn Profile
  38. 38. See how you are connected
  39. 39. What else can you learn about him?
  40. 40. Who is he talking to?
  41. 41. We know he definitely loves golf because he’s talking to a golf pro
  42. 42. Wrap Up!

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