As social networks become more crowded, social media noise has become a serious problem in today's market. Everyone's fighting everyone else for space, to fight for the short attention spans of today's social media users. So how can we help brands to better prep themselves, and what are some strategies to stand out in this overly populated space?

1. KEYNOTE
Evangeline Leong
CEO & FOUNDER
KOBE GLOBAL TECHNOLOGIES
Rising Above the
Social Media Noise
With The Power of Influence
SINGAPORE ~ SEPTEMBER 15 - 16, 2022
DIGIMARCONSOUTHEASTASIA.COM | #DigiMarConSoutheastAsia
DIGIMARCONSINGAPORE.SG | #DigiMarConSingapore

2. Kobe
Consumer-First Marketing

3. 80M 1M 20,000 590 8
Coverage of
SEA
Consumers
Consumer
Engagements
SG,MY,
ID,TH,PH,VN
Creators
Advertisers Countries with
Patent
(Relevance)
Patent 11201807777W

5. Strong key message called out through
influencers. Reliable, efficient and committed
team managing the account.
- Shereen Soon, Marketing Manager
We’re impressed with how efficient Kobe
was in finding us relevant influencers... they
went above and beyond in working with the
influencers to achieve a coherent visual
aesthetic… never fail to impress.
- Gerina Wong, Marketing Lead
...glad we've decided on Kobe for Southeast Asia …
consistently show results in our agreed KPIs and keep up with
the fast-paced culture of our brand … proactively share useful
local insights across the regions … support in troubleshooting
any unexpected issues.
- Michelle Kwok, Marketing Manager at CASETiFY
...prompt in suggesting influencers, flexible in making
adjustments, and quick to share the final deliverables. Thanks
to them, we received a lot of positive feedback and an
overwhelming demand for this loungewear.
- Nicole Low, Digital Marketing Consultant
> 500 Brands, Influenced

6. 100,284,932
Outreach
10,051,397
Engagements
and counting…

7. 47% of consumers
hate ads.
But everybody loves a good story.

8. Government
Financial Institutions
Food & Beverage
Retail
Tourism
Personal Care
Online
Lifestyle
> 70% of businesses use social media.

9. “The world is changing quickly
and
we’re gonna have to change with it”
- Adam Mosseri, Head of Instagram
TikTok Reels

10. THE ABCOF
AWARENESS
INFLUENCE
Rising Above the Social Media Noise
With

11. AWARENESS
VOLUME. VERSATILITY. VISIBILITY.

12. CREATING AWARENESS WITH THE
POWER OF CONSISTENCY
TOP-OF-MIND RECALL, KILLING COMPETITION

13. Authentic Self-
expression
Coverage of all
Social Platforms
Localised
Languages
ALWAYS-ON WITH #CASETiFYSEA
AWARENESS

14. BRANDING
FACTS TELL,
STORIES SELL
Making thumbs stop with curated
concepts according to how we want
to resonate with the core target
audience.

15. Great branding
perfectly
aligns all 3.
↑
Kobe Relevance Concept (KRC) ™, 2016
BRANDING

16. Nothing strikes them better than a jarring visual,
etched for brand recall.
Text Overlay
Green Screen Background Graphics Overlay
BRANDING

17. POWERING UP #PUBGXMOUNTAINDEW
WITH VISUAL BRANDING
BRANDING

18. Using User Generated Content to
amplify influence, extending duration
and reach to drive sales conversions.
CONVERT
RECYCLE CONTENT,
REACH,
RETARGET

19. DRIVING CONVERSIONS
HITTING #HOMEWITHPHILIPS
Harnessing content with a library of image assets Learning & content optimization
CONVERT

20. FROM DESIRE TO CONVERT
CREATE ONCE, USE EVERYWHERE
Creator’s Social Feed Philip’s Social Feed Marketplace
Quality asset creation for multi-channel usage
DESIRE EXPLORE CONVERT
CONVERT

21. ACING
INFLUENCE

22. CREATOR Discovery,
personality analysis
and credibility check
Real time media
tracking and DATA
analytics
Influencer
management, post
scheduling and
workflow EFFICIENCY
Intelligent Curation with
AUDIENCE insights
SCIENCE
4 PILLARS

23. Identify credible, relevant and interested
content creators
Exclude socio-political, racist and adult-content
users for brand safety
Prioritize performance, quality and relevance
Manage Influencer post scheduling and
workflow efficiency
Track real time media tracking and data
analytics
Authenticity Performance Workflow Data analytics
KOBE’S PROPRIETARY PATENTED AI TECHNOLOGY “INFLUENCER MANAGEMENT SYSTEM”
https://app.getkobe.com/

24. Let’s Connect
Evangeline Leong
CEO & Founder
Kobe Global Technologies

25. Game on.
Kobe Global Technologies Pte Ltd
GST Reg. No. : 201608755R
75 Ayer Rajah Crescent Singapore #01-09/10 S139953
Email: contact@getkobe.com
Website: www.getkobe.com