MASTER
CLASS
SINGAPORE ~ SEPTEMBER 15 - 16, 2022
DIGIMARCONSOUTHEASTASIA.COM | #DigiMarConSoutheastAsia
DIGIMARCONSINGAPORE.SG | #DigiMarConSingapore
Personal Branding
Master Class
Andrew Chow
CO-FOUNDER
AP ACADEMY

Personal Branding Masterclass
Discovering The Secrets Behind Personality Types
to Enhance Your Career Success

@ideasandrew

Uniqueness Made Visible
#personalbranding247 @ideasandrew

The Form is
What others can see
(Visible)

The Substance is
What others have to
Discover about your
(Uniqueness is invisble)

“Made” is
What you need to do
to ensure
your substance has
the right form

The Substance is
What others have to
Discover about your
(Uniqueness is invisible)

Personality
Sum Total of Behaviors, Attitudes, Beliefs,
Motivation & Values

How we Creates our own World

How we Adjust to our Environment

How we React to Different Situations

How we Engage with Different People

2
3
4
5
6
7
8
9
1

Helper
Achiever
Creator
Observer
Loyalist
Adventurer
Challenger
Peacemaker
Perfectionist

Type 1: Strict Perfectionist / Reformer
“I must be perfect.”
Positive Disciplined
Consistent
Conscientious
Hardworking
High Standards
Exact
Righteous
Principled
Average Orderly
Impersonal
Critical
Organized
Strict
Lawful
Rigid
Exact
Negative Inflexible
Self-Righteous
Obsessive
Judgmental
Legalist
Uptight
Correction-Seeking
Resentful

Perfectionist @ Work
having high standards
dedicated in everything
reasonable
Type 1: Perfectionist @ Work

Type 2: Considerate Helper / Giver
“I must help others.”
Positive Compassionate
Giving
Sympathetic
Humorous
Attentive
Caretaker
Nurturing
Tough Skinned
Average Generous
Encouraging
People Focused
Helpful
Behind the Scene
Comforting
Soft hearted
Supportive
Negative Manipulative
Possessive
Intrusive
Suffer in Silence
Pleasing
Self forgetful
Flattery
Dependent

Giver @ Work
Relate easily to people
Caring and warm
Good sense of humor
Type 2: Helper @ Work

Type 3: Competitive Achiever / Performer
“I am what I do.”
Positive Goal-oriented
Self Starter
Energetic
Performer
Accomplished
Excellence
In the Scene
Zealous
Average Adaptable
Competitive
Pragmatic
Charismatic
Leverage
Looking Good
Smooth Operator
Marketing/Entrepreneur
Negative Approval Seeking
Defensive
Lacks Self
Awareness
Opportunistic
Emotionally shut down
Difficult to receive
Spotlight Seeking
Approval Seeking

Achiever @ Work
being optimistic
being competent
able to motivate people
Type 3: Achiever @ Work

Type 4: Intense Creator / Individualist
“I must be different”
Positive Inspired
Creative
Personal/Reveali
ng
Intuitive
Empathic
Feel deeply
Aesthetic
Artistic
Average Self Absorbed
Feels Different
Emotional
Dreamer
Fantasy
Ritual Maker
Melancholy
Sensual
Negative Self Pitying
Impractical
Alienated
Self Destruct
Life as Drama
Longing
Self Indulgent
Sense of Tragic

Individualist @ Work
To feel at a deep level
Creativity and intuition
Being unique
Type 4: Creator @ Work

Type 5: Quiet Observer
“I don’t know enough.”
Positive Perceptive
Thoughtful
Wise
Investigative
Intellectual
Guru
Insightful
Synthesize
Average Self Reliant
Intense
Private
Questioner
Knowledgeable
Isolated
Reserved
Quiet
Negative Eccentric
Compartmentalizes
Cynical
Anti Social
Don’t display warmth
Invisible
Loner
Move away from others

Investigator @ Work
Cool and Collected
Perceptive
Type 5: Observer @ Work
Objective

Type 6: Skeptical Loyalist
“I am always dutiful.”
Positive Responsible
Loyal
Engaging
Teamwork
Accountable
Vigilant
Contented
Committed
Average Independent
Cautioning
Obedient
Follower
Careful
Hesitant
Enjoys Routine
Faithful
Negative Indecisive
Contradictory
Paranoid
Devil’s Advocate
Abandoned
Doubting
Lacks Confidence
Imagine the Worst

Loyalist @ Work
Committed and Faithful
Responsible and Hardworking
Confronting Danger Bravely
Type 6: Loyalist @ Work

Type 7: Visionary Adventurer
“I want to be happy.”
Positive Spontaneous
Fun
Versatile
See the Big Picture
Flexible
Excited
Wow
Many Possibilities
Average Lively
Experiential
Adventure –
seeking
Happy
Entertaining
On the Go
Talkative
Carefree
Negative Hyperactive
Superficial
Impulsive
Lack of Focus
Impulsive
Dislike Rules
Inattentive
Pleasure-Seeking

Enthusiast @ Work
Spontaneous and Free-spirited
Risks Taker
Make tough work FUN!
Type 7: Adventurer @ Work

Type 8: Active Challenger
“My strength
protects me.”
Positive Confident
Inspiring
Leader
Taking initiatives
Just Do It
Self Directed
Pioneering
Stand Up for Right
Average Dominant
Forthright
Fight for fairness
Challenger
Direct
Tough Minded
Take Charge
Straight Forward
Negative Intimidating
Confrontational
Controlling
Curt
Forceful
Blunt
Over Protective
Vengeful

Challenger @ Work
independent and self-reliant
meet challenges head on
Honest / Direct
Type 8: Challenger @ Work

Type 9: Adaptive Peace Maker
“I am agreeable.”
Positive Easygoing
Unpretentious
Patient
Gentle
Facilitator
Peace Maker
Reassuring
Mr Nice Guy
Average Accommodating
Peaceful
Genuine
Negotiator
Let it Be
Consensus Seeking
Unassuming
Settled
Negative Disengaged
Stubborn
Oblivious
Procrastinate
Complacent
Indifferent
Lazy
Withdrawn

Peace Maker @ Work
Non-judgmental
Inclusive
Good Mediator and Facilitator
Type 9: Peace Maker @ Work

2
Helper
3
Achiever
4
Creator
5
Observer
6
Loyalist
7
Adventurer
8
Challenger
9
Peacemaker
1
Perfectionist
Feeling Thinking Action

2
Helper
3
Achiever
4
Creator
5
Observer
6
Loyalist
7
Adventurer
8
Challenger
9
Peacemaker
1
Perfectionist
Withdrawn
Compliant
Assertive
Social Styles: What do you do to get what you want?

2
Helper
3
Achiever
4
Creator
5
Observer
6
Loyalist
7
Adventurer
8
Challenger
9
Peacemaker
1
Perfectionist
Competent
Positive
Reactive
Conflict Styles: What do you do when you get what you
want?

What’s your personality code?
2 5 8
Obvious to Many
(Form)
Known to Few
(Positioning)
Show during Crisis
(Substance)
Eg.

Scan this code
for a detailed
report for your
Personality
Numbers
(eg. 369)