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The Final Traffic Acquisition Battle - Fernando Angulo, Semrush

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The Final Traffic Acquisition Battle - Fernando Angulo, Semrush

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This presentation will provide an overview of key mobile and desktop traffic trends across the globe. With our findings, I'll explore the driving forces behind the mobile traffic dynamics over the last couple of years. I will dissect:
- Overall traffic patterns across the mobile web, which involves benchmarking them against desktop.
- Trends like growth or decline of mobile & desktop traffic and country-by-country specifics to industry-level analysis.
- The status of mobile penetration today and where it's going tomorrow.

This presentation will provide an overview of key mobile and desktop traffic trends across the globe. With our findings, I'll explore the driving forces behind the mobile traffic dynamics over the last couple of years. I will dissect:
- Overall traffic patterns across the mobile web, which involves benchmarking them against desktop.
- Trends like growth or decline of mobile & desktop traffic and country-by-country specifics to industry-level analysis.
- The status of mobile penetration today and where it's going tomorrow.

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The Final Traffic Acquisition Battle - Fernando Angulo, Semrush

  1. 1. MASTER CLASS Fernando Angulo SENIOR MARKET RESEARCH MANAGER SEMRUSH The Final Traffic Acquisition Battle PHOENIX, AZ ~ NOVEMBER 17 - 18, 2022 DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest
  2. 2. About the Speaker Fernando Angulo Senior Market Research Manager, Semrush @fernandoangulo @fernando1angulo
  3. 3. State of Web Traffic
  4. 4. 4 Traffic Analysis: Sum Top 100K Domains Source: Individual Semrush Study with clickstream data YoY increase of traffic by 25%
  5. 5. 5 2021 vs 2020 Traffic Growth by Category Source: Semrush State of Search study 2022 +20% Overall winner is Travel & Leisure, most likely due to all the “revanche” travel in 2021 -8% For Online Education as schools re-opened
  6. 6. Part 1. The State of Mobile Web
  7. 7. Since the outbreak of COVID, those with access to traffic stats likely noticed a drop in visitors coming from mobile devices
  8. 8. Do Mobile vs Desktop Traffic Trends Have Any Geo-Related Specifics?
  9. 9. 11
  10. 10. Where Does Mobile Traffic Come From? 12
  11. 11. 13
  12. 12. 14
  13. 13. Evaluating Industry- specific Mobile Traffic Patterns
  14. 14. Mobile vs. Desktop Traffic Share and Trends Across Industries
  15. 15. How Do These Industries Generate Mobile Traffic?
  16. 16. Key Insights for Bringing Mobile Traffic from Paid Channels
  17. 17. Part 2. Assessing the Mobile App Landscape
  18. 18. App stores imply mobile usage — they equal mobile experience, so an assessment of the state of mobile wouldn’t be complete without a glimpse at the patterns within the app landscape.
  19. 19. Evaluating Industry- specific Mobile Traffic Patterns
  20. 20. Most Downloaded Apps by Category
  21. 21. How Many App Installs Come From Apple Search Ads Campaigns? 38
  22. 22. KEY TAKEAWAYS 1 Mobile traffic saw a big hit, but it’s still dominating the digital space 2 User behavior can no longer be tied to the pandemic 3 Cross-device experience is the way to go 4 Invest in brand awareness campaigns 5 Have constant access to mobile data 42
  23. 23. Fernando Angulo Senior Market Research Manager, Semrush @fernandoangulo @fernando1angulo

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