TalkTalk - Online First - Rahul Chakkara

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TalkTalk - Online First - Rahul Chakkara

  1. 1. Digital Masterclass: onlinefirstRahul ChakkaraDirector, Online
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  6. 6. Change in Business & Organisation have to goin tandem1. Strategy & Repair 3. Deliver Growth 5. Transform• Set out strategy •Sales •>50% of the company• Hired Talent •Customer Contacts• Fixed systems 33 55 4 62. Seed Digital 4. Achieve Acceptance & 6. Collaborate & Transform Credibility•Overcome fear of skills/ •>50% of the companyControl •Business Growth•Trust •Low disruption 6
  7. 7. Key Criteria for Digital Transformation BUY IN a.CEO Sponsorship b.Digital Sponsor at the Top Table c.Operational Buy-in TALENT d. Get great talent INCENTIVES e.Put the right incentives in place f.Stretching Goals, that forces ‘leapfrog’ behavior g.Business Goals, not web goals 7

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