ND14 - Jeh Kazimi

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ND14 - Jeh Kazimi

  1. 1. @getbreezie Making internet personal – at scale
  2. 2. @getbreezie or How to respond to… “ I have lived without the internet for 70 years, thank you very much but I don’t need it ”
  3. 3. @getbreezie A bit about Breezie Phases of an off liner Curious…frustrated…indifferent! ONS classified her as being online.
  4. 4. @getbreezie A bit about Breezie…. 2 years later One of the 15 most innovative products in the senior space – American Association of Retired Persons, Life@50+ Chosen as one of the 4 companies to represent ‘Designing for Dignity’ at CES Being bought by consumers, training institutions, social housing, care homes and assisted living facilities.
  5. 5. @getbreezie What is Breezie? Personalised Tablet interface Remote Help Facility Service Delivery Platform  Makes it simple  Makes it relevant  Makes it easy to support  Makes it easy to personalize  Makes it possible to provide digital services
  6. 6. @getbreezie Internet has the power to transform older people’s lives BUT they find it complex and unnecessary and don’t use it Our starting point
  7. 7. @getbreezie Getting to ‘hard to reach’ often requires a personal approach Mass communication says… • Stay connected with family • Save money online • Improve well-being • Stay informed and entertained Digital Champion says… • Video call John in Australia • Save £56 on your utility bills • Use a blood pressure tracker app • Watch old episodes of ….
  8. 8. @getbreezie Our challenge was “ How to achieve this personalised approach at scale? ”
  9. 9. @getbreezie Skill building and support is not enough… Skills & Training Institutional support Simplification Service
  10. 10. @getbreezie Simplification
  11. 11. @getbreezie Simplification
  12. 12. @getbreezie Service : getting started can be a challenge Creating accounts Registration Log inSign-in Confirmation link Download Update Sign up CAPTCHA Email verification Check permissions Prove you are not a robot Installupdate Password strength Friends requests IDs Settings
  13. 13. @getbreezie Service : Breezie does all this for you… Creating accounts Registration Log inSign-in Confirmation link Download Update Sign up CAPTCHA Email verification Check permissions Prove you are not a robot Installupdate Password strength Friends requests IDs Settings Set-up, maintenance and ongoing support
  14. 14. @getbreezie passwords contacts apps content bookmarks familiarity level Helping people who can personalise
  15. 15. @getbreezie Helping people who can personalise Solutions instead of features – relevant contact photos for people with dementia Deeper insight into trigger points – Needlework, Fishing rod licence, Clay pigeon shooting
  16. 16. @getbreezie But we didn’t stop there
  17. 17. @getbreezie Late adopters need cutting edge tech to make their life simpler… I can do less I want less I can do more I want more Intelligence interface linked to motivations and abilities
  18. 18. @getbreezie …but combined with a more traditional approach
  19. 19. @getbreezie Is this approach working? Results so far… User Age 63 - 97 20% ex-iPad owners 20% ex-PC users 60% complete beginners Average daily use = 4 hours (8 hours in some cases)
  20. 20. @getbreezie Thank you jeh@breezie.com

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