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Emma Thorn             Google Confidential and Proprietary   1
Getting British Business Online•  What is the ‘Getting British Business Online” (GBBO) campaign•  Local Engagement•  Onlin...
What is the campaign about?•  Changing perceptions - Businesses wrongly believe that marketing   their business online mar...
Getting British Business Online Goes Local                         Local Partner                          ecosystem       ...
5
In Liverpool we…•  Big launch event for over 500 businesses•  Experiential marketing•  Educated over 3000 businesses•  Rea...
Some of our partners                       7
Google Juice Bar & Workshops•  40 minute 1-2-1 digital health checks•  MP’s delivered Juice Bars•  Series of workshops hel...
Leaving a Legacy…..                      9
10
11
Getting Welsh Business Online highlights•  Over 400 business attended the launch event•  420k businesses engaged through o...
PL   13
Growing Business Online training                                   14
What next…..• Continue training SMEs• Local MPs run Juice Bars• Integration of social                             15
Contact             Emma Thorn          ethorn@google.com           www.gbbo.co.uk                              16
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Google-Getting british business online

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Getting British Business Online-Digital Leaders Masterclass

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Google-Getting british business online

  1. 1. Emma Thorn Google Confidential and Proprietary 1
  2. 2. Getting British Business Online•  What is the ‘Getting British Business Online” (GBBO) campaign•  Local Engagement•  Online training•  What’s next & how to get involved. 2
  3. 3. What is the campaign about?•  Changing perceptions - Businesses wrongly believe that marketing their business online marketing is complicated, expensive and superfluous to their business•  Growing the economy - Businesses that embrace online grow at 4x the rate of those that don’t•  Education - Helping businesses make the most of what the internet has to offer through free marketing tools, support & training 3
  4. 4. Getting British Business Online Goes Local Local Partner ecosystem Get Local SMBs Online Education Legacy Events 4
  5. 5. 5
  6. 6. In Liverpool we…•  Big launch event for over 500 businesses•  Experiential marketing•  Educated over 3000 businesses•  Reached 53million people media coverage•  Local MPs ran events•  On going Legacy programme 6
  7. 7. Some of our partners 7
  8. 8. Google Juice Bar & Workshops•  40 minute 1-2-1 digital health checks•  MP’s delivered Juice Bars•  Series of workshops held around Merseyside 8
  9. 9. Leaving a Legacy….. 9
  10. 10. 10
  11. 11. 11
  12. 12. Getting Welsh Business Online highlights•  Over 400 business attended the launch event•  420k businesses engaged through our content•  1600 businesses trained•  36 millions people reach via TV, Press and radio•  4 local MP’s delivered Juice Bars•  Legacy programme 12
  13. 13. PL 13
  14. 14. Growing Business Online training 14
  15. 15. What next…..• Continue training SMEs• Local MPs run Juice Bars• Integration of social 15
  16. 16. Contact Emma Thorn ethorn@google.com www.gbbo.co.uk 16

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