Google Presentation: Youtube, Anais Hayes

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Presentation at Google Offices as part of the Digital Leaders Masterclass 5th July

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Google Presentation: Youtube, Anais Hayes

  1. 1. Poli%cs  &  Business  just  press  play  
  2. 2. YouTube  brings  the  power  of  sight,  sound  and  mo%on  
  3. 3. www.visitnorway.com/360/geiranger  
  4. 4. 800  million  unique  users  visit   YouTube  each  month  
  5. 5. 4,000,000,000 views per day on YouTube
  6. 6. h6p://www.youtube.com/user/associatedpress  
  7. 7. 25% of  =me  spent  online  is     watching  online  video  Source:  comScore  Video  Metrix,  August  2011  and  eMarketer,  January  2010  
  8. 8. video  +  social  =  earned  media   30% of  YouTube  viewers  share  with  a  friend   aBer  watching  a  video   700 YouTube  videos  shared  via   TwiEer  every  minute   100M People  comment,  share  or   like     a  YouTube  video  each  week   300 years of  YouTube  videos  are  viewed  on     Facebook  every  single  day  
  9. 9. h6p://www.youtube.com/user/versusdebates  
  10. 10. te s& ve ssi ca vo sts pa rs urniewe ad ivi ct intot v a
  11. 11. VIDEOCRACY  
  12. 12. h6p://www.youtube.com/user/theRSAorg  
  13. 13. h6p://www.youtube.com/user/guidofawkes  
  14. 14. h6p://www.youtube.com/user/bigthink  
  15. 15. h6p://www.youtube.com/user/mi6romney  
  16. 16. We can bring viewers to you Revolu%onising  video  adver%sing   People  choose  which  ads  they  want  to  see.     If  they  are  not  interested,  they  can  simply  skip  it.     And  you  are  only  charged  for  what  they  choose  to  watch.  
  17. 17. Thank   You!   YouTube Confidential and Proprietary

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