Breakout 3 social housing & communities - sam pratley

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  • Traditional off line methods, magazines etc. Passive online channels, websites etc Letters Phones
  • Rise of the internet & social mediaRising costs Peers and society /business changes and precedents Still aware of digital exclusion issues, customer behind the curveNot marketing to ‘general public’ in all cases. Social groupings D & E highly represented Usage slowly increasing anyway Need to stay abreast of technology before customers catch up and /or overtake
  • Lessons learntGetting buy in from ManagementRecognising that there is a need Cost barriers – value for money, long term savings
  • Breakout 3 social housing & communities - sam pratley

    1. 1. Sam PratleyGroup Head of BusinessExcellenceWM Housing
    2. 2. Sam PratleyGroup Head of Business Excellence
    3. 3. How wecurrentlyinteract &communicatewith ourcustomers...
    4. 4. How werecognisedthat wemay needto shiftchannels...
    5. 5. Facing thebarriers.Thosewe haveovercomeand thosestill ahead...
    6. 6. Where next?Where dowe hope toend up?What arethe newopportunities?
    7. 7. Questions?
    8. 8. The Game
    9. 9. Organisation-wide vision for digital by default Implementation journey

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