Workshop with Simpli.fi: Big Data for Small Campaigns: Exploring Local Programmatic

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Just because a campaign works in Portland, Maine doesn’t mean it will play in Portland, OR. Search has worked well for local advertising because it enables advertisers to customize campaigns to local needs and small daily budgets and sub-dollar tolerances. In this workshop, learn how unstructured data is enabling local programmatic marketing–opening up a whole new level of campaign optimization for any multi-unit retailer, franchise company or chain that depends on local awareness and conversions.

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Workshop with Simpli.fi: Big Data for Small Campaigns: Exploring Local Programmatic

  1. 1. VISIBLE DATAVISIBLE SUCCESS BIG DATA FOR LOCAL CAMPAIGNS
  2. 2. COMPLETE CROSS-PLATFORM CAPABILITIES MOBILE VIDEODISPLAY SOCIAL
  3. 3. I LIVE IN PHOENIX I CHECKED THE MIAMI WEATHER I LOVE HOCKEY CANADIAN SNOWBIRD
  4. 4. ORDERS PIZZA LIVES IN DOWNTON NEW YORK BOUGHT TICKETS TO TIM McGRAW URBAN COWBOY
  5. 5. WHERE DID ALL THAT DATA GO?
  6. 6. IT’S INSIDE A BLACK BOX.
  7. 7. JUST DOESN’T WORK FOR LOCAL THE PROBLEM WITH SEGMENT S
  8. 8. SEGMENT BASED SYSTEMS REQUIRE VOLUM E
  9. 9. THE ANSWER: UNSTRUCTURED DATA WTF UNSTRUCTURED DATA?
  10. 10. SEARCH
  11. 11. CONTEXT
  12. 12. RECENCY
  13. 13. LOCATION
  14. 14. WE ARE LOCAL PROGRAMMATIC LOCAL CAMPAIGNS LOCAL BUDGETS LOCAL AUDIENCES
  15. 15. DYNAMIC AUDIENCE BUILDING
  16. 16. AUTOMATE OPTIMIZATION
  17. 17. COMPLETE REPORTING TRANSPARENCY
  18. 18. PROGRAMMATIC PERFORMANCE YOU CAN SEE
  19. 19. VISIBLE DATAVISIBLE SUCCESS

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