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Video On Platforms, Digiday Publishing Summit Key Biscayne, September 20th, 2016

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Athan Stephanopoulos' presentation from DPS Key Biscayne, September 2016

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Video On Platforms, Digiday Publishing Summit Key Biscayne, September 20th, 2016

  1. 1. Digiday Publishing Summit “Video on Platforms”
  2. 2. • Young people under 35 don’t have loyalty to traditional media • Care deeply about specific issues • Share information through social feeds • Want something smart to say. Don’t want to be told how to feel. • Stories should make them feel something The New Audience Truths 9
  3. 3. Virality is NOT a Strategy 5
  4. 4. Different platform, different experience 13 One Format Doesn’t Fit All Feeds
  5. 5. COMING SOON 14 News Politics Technology Pop Culture Entertaining Legalization Advocacy Equality One Channel Doesn’t Fit All Interests
  6. 6. 11 NowThis Key Takeaways Great Video Core Issue Interesting Fact Relevant to Audience Triggers Emotion 1 Content: Art + Science Would I share this story? Do I actually care about this story? What’s most compelling? What emotion am I conveying? 2 Insights: Think Like Users Video Centric Build for Speed & Scale Data Science 3 Tech: Powering Distributed

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