Be the first to like this
Measuring results for digital direct response campaigns, intended to convert existing in-market demand, is well established. What about campaigns targeted to desirable prospects earlier in the purchase cycle? These campaigns influence new customers you wouldn’t otherwise reach and drive them down the funnel toward purchase. However, complex buy cycles and multiple, cross-device consumer touch points render existing tracking and measurement mechanisms incomplete to demonstrate this impact. How can you provide a real ROI to your executive team to understand the impact your campaigns are having on business growth? Attend this Tech Talk to hear a case study of how one marketer has adopted a test and learn approach for digital campaign measurement. Learn how they are driving profitable business growth using digital media — regardless of sales channel or path to purchase.