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The Mobile Device is the Third Eye

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20/20 vision doesn’t cut it anymore, and mobile devices are advancing to give modern consumers 360 vision – and even the ability to see through a brand with x-ray vision. Now with a simple scan, the third eye that is the mobile device can show product attributes that aren’t printed on the label, information of corporate ownership to add new complexity to purchase decisions, more entertaining content and augmented reality surrounding the brand, and beyond. In this presentation, Momentum Worldwide's chief creative and innovation officer Jon Hamm will discuss the repercussions of the third eye and the elevated hand it puts in the hands of consumers – plus the moves marketers must make to prepare for this closer fusion of the digital and physical worlds.

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The Mobile Device is the Third Eye

  1. 1. Hello @jonhamm2671
  2. 2. • In the beginning…
  3. 3. • belief
  4. 4. • All
  5. 5. • 3rd eye
  6. 6. • itch
  7. 7. • Say and do
  8. 8. • truth
  9. 9. • Total Brand Experience
  10. 10. • promise
  11. 11. • 3 things
  12. 12. • value
  13. 13. • emotion
  14. 14. • story
  15. 15. • Story vs content
  16. 16. • The mind
  17. 17. • Wolfgang Iser
  18. 18. • Co-create
  19. 19. • scream
  20. 20. • idea
  21. 21. • Thank you

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