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The Agency Response, Digiday WTF VR, May 11th, 2016


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Sophia Kleber's presentation from Digiday WTF VR in New York City on May 11th, 2016.

Published in: Marketing
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The Agency Response, Digiday WTF VR, May 11th, 2016

  1. 1. Wtf Virtual Reality. May 11, 2016 Sophie Kleber @bibilassi
  2. 2. How can brands become part of the VR story? Question
  3. 3. 1. Enter the new worlds
  4. 4. “I despise any form of advertising, I will be removing any ads no matter what it takes.” Gamer on reddit
  5. 5. 2. Create your own worlds.
  6. 6. “Virtual reality is the first step in a grand adventure into the landscape of the imagination.” Frank Biocca, Communication in theAge of Virtual Reality
  7. 7. 3. Tell meaningful stories.
  8. 8. “VR lets you live out your fantasies, that IRL would be dangerous, or get you in trouble, or both.” Derek Friedman, ECD atHuge
  9. 9. Escapism.
  10. 10. Embrace the niche.
  11. 11. Define new paradigms.
  12. 12. Invent the impossible.
  13. 13. Questions.
  14. 14. May 11, 2016 Wtf Virtual Reality