The Future of Media:
Imperatives for Omni Channel Marketing
Image Source: Cisco
Source: Google
Source: twitter
Source: twitter
How Pinterest puts people in Stores
Source: HBR July 2013
Source: Simpliflying.com
1990s
Personal
Computing
2000s
Mobile Computing
2010s
Everywhere
Computing
Source: Youtube
Pratush Gupta
Director, GroupM Data & Analytics
@pratush
Thank you
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
GroupM at DES: The Future of the Digital Video Marketplace
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GroupM at DES: The Future of the Digital Video Marketplace

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  • TV - Online Ad Parity coming soonTargeting Social TV data with display for targeted reachUsing second screen data for first screen decisions
  • HBR Study The study found that about 41% of participants did “Reverse showrooming” meaning that they would find a product online, and then shop for it at a retail store location.
  • Mobile becomes ubiquitousIncreasingly used for shopping, payments, financial transactionsPaypal beaconLocation increasingly linked with mobileLocation based services
  • For DR customers, location based targeting using geo-codes from experiential devices is coming soon
  • Display and mobile display will start to get integratedWe need an omni-channel media strategyBy using and marrying data from all devices to ensure a seamless experience
  • GroupM at DES: The Future of the Digital Video Marketplace

    1. 1. The Future of Media: Imperatives for Omni Channel Marketing
    2. 2. Image Source: Cisco
    3. 3. Source: Google
    4. 4. Source: twitter
    5. 5. Source: twitter
    6. 6. How Pinterest puts people in Stores Source: HBR July 2013
    7. 7. Source: Simpliflying.com
    8. 8. 1990s Personal Computing 2000s Mobile Computing 2010s Everywhere Computing
    9. 9. Source: Youtube
    10. 10. Pratush Gupta Director, GroupM Data & Analytics @pratush Thank you

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