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Modern Retail Summit Fall 2019 | Sharma Brands

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Presented by Nik Sharma

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Modern Retail Summit Fall 2019 | Sharma Brands

  1. 1. SUCCESSFULLY LAUNCHING A DTC BRAND Nik Sharma text me: 917-905-2340
  2. 2. The Mission
  3. 3. Who is Nik Sharma?
  4. 4. Double-Sided DTC Flywheel 917-905-2340
  5. 5. Double-Sided DTC Flywheel
  6. 6. chachamatcha .com
  7. 7. Media Levers Earned Media Owned Media Paid Media ● Newspaper ● TV ● Social media posts (UGC) ● Press ● Anything YOU get for free ● Your website ● Your blog ● Your social media ● Your emails ● Anything YOU own ● Facebook/ Instagram ads ● Sponsored articles ● Anything YOU pay for
  8. 8. ABT — Always Be Testing Influencers DTC STRATEGY Media Planning Media Buying Hyper-Personalisation CRO Landing Pages Creative Management Email Management
  9. 9. ACE Model Audiences Creative Experiences ● Audience 1 ● Audience 2 ● Audience 3 ● Audience 4 ● Audience 5 ● Creative 1 ● Creative 2 ● Creative 3 ● Creative 4 ● Creative 5 ● Hero landing page ● Build your bundle ● Flavor Quiz ● Listacle
  10. 10. The Field The Old Game The New Game
  11. 11. Text me with any questions: 917-905-2340
  12. 12. Text me with any questions! 917-905-2340

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