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Modern Retail Summit Fall 2019 | Pandora

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Presented by Charisse Ford Hughes

Published in: Marketing
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Modern Retail Summit Fall 2019 | Pandora

  1. 1. INSIDE PANDORA’S COMEBACK PLAYBOOK: EMBRACING OMNI-PERSON MARKETING CHARISSE HUGHES, CHIEF MARKETING OFFICER, PANDORA AMERICAS OCTOBER 28, 2019
  2. 2. 33
  3. 3. 4 L OV E S
  4. 4. 5 REASON TO BELIEVE CONSUMERS WANT MORE FROM BRANDS. They want more than reasons to believe that your brand is cool or that your product works, they want to BELONG TO A TRIBE THAT SHARES THEIR VALUES. REASON TO BELONG
  5. 5. 6 OMNI-PERSONMARKETING: GETTINGCUSTOMEROBSESSED
  6. 6. 7 OMNI-PERSON MARKETING: MAKING DATA- INSPIRED DECISIONS
  7. 7. 8 New identity New website design New social New products New stores New packaging New collaborations New advertising
  8. 8. 9 OUR PURPOSE
  9. 9. 10
  10. 10. 11
  11. 11. 12 ExpressyourselfBeplayfulDiscover craft
  12. 12. 13
  13. 13. 14 Pink is not a color
  14. 14. 15 Pink is an attitude
  15. 15. 16
  16. 16. 17
  17. 17. 18
  18. 18. 20
  19. 19. 21
  20. 20. 22
  21. 21. 23
  22. 22. 24 THANK YOU

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