MRY at DIS: Five Internal Hurdles to Innovation

465 views

Published on

Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
 Speaker: Matt Rednor, chief strategy and innovation officer, MRY @mrednor

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
465
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

MRY at DIS: Five Internal Hurdles to Innovation

  1. 1. Making Brands Remarkable5 Hurdles to Innovation in Ad AgenciesMatt RednorChief Strategy & Innovation Officer, MRY@mrednor
  2. 2. Making Brands RemarkableOur model
  3. 3. Making Brands RemarkableFinancial pressure
  4. 4. Making Brands RemarkableOrganizational design
  5. 5. Making Brands RemarkableCulture
  6. 6. Making Brands RemarkableSelf-awareness
  7. 7. The “Dorizza”
  8. 8. Making Brands RemarkableHurdles to Innovation in Ad Agencies1. We sell hours, not ideas2. We’re slaves to new business3. We’re organized to make ads4. We accept mediocrity5. We don’t go deepMatt RednorChief Strategy & Innovation Officer, MRY@mrednor

×