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Smartphone users can respond immediately to powerful advertising with the swipe of an index finger. But even in the 21st century, the most natural and productive consumer response to an ad is a good old phone call. Marchex will discuss how buying mobile phone calls on a performance basis works, where phone calls are happening and how to get started in mobile call advertising. In addition, Marchex will demonstrate how to derive customer insights from the data produced by these calls.
Presenter: John Busby, vp Marchex Institute, Marchex @JohnMBusby