Tech Talk with LinkSmart: The Future of Content-Driven Audience Development

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For publishers, a core tenet of their revenue strategy is to ensure that every visit by a reader is optimized for engagement with their highest value content. And from time immemorial, the solution has been hiding in plain sight. LinkSmart CEO Pete Sheinbaum will discuss his experiences building DailyCandy and its inspiration behind the genesis of LinkSmart, a solution built by publishers for publishers to analyze, optimize and manage audience development and engagement.

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Tech Talk with LinkSmart: The Future of Content-Driven Audience Development

  1. 1. The link between Tuesday, October 22, 13
  2. 2. The link between content and audience Tuesday, October 22, 13
  3. 3. While at DailyCandy here is what I learned... Tuesday, October 22, 13
  4. 4. While at DailyCandy here is what I learned... Tuesday, October 22, 13
  5. 5. While at DailyCandy here is what I learned... Tuesday, October 22, 13
  6. 6. At LinkSmart We’ve focused... Tuesday, October 22, 13
  7. 7. At LinkSmart We’ve focused... On what was hiding in plain sight Tuesday, October 22, 13
  8. 8. Tuesday, October 22, 13
  9. 9. Tuesday, October 22, 13
  10. 10. Hi Bob... $0 Tuesday, October 22, 13
  11. 11. The Publisher’s Problem “When a reader lands on site, it’s like a game of Plinko...” Tuesday, October 22, 13 $0
  12. 12. The Publisher’s Problem “When a reader lands on site, it’s like a game of Plinko...” Tuesday, October 22, 13 $0
  13. 13. The Publisher’s Problem “When a reader lands on site, it’s like a game of Plinko...” Tuesday, October 22, 13 $0 $10
  14. 14. LinkSmart’s Solution $0 Tuesday, October 22, 13
  15. 15. LinkSmart’s Solution LinkSmart allows publishers to direct readers. Tuesday, October 22, 13 $300 $0
  16. 16. $0 Marketplace Tuesday, October 22, 13
  17. 17. $0 $0 $0 $0 Marketplace $0 $0 Tuesday, October 22, 13
  18. 18. $0 $0 It’s about control Our Audience Development and Management Tools provide un-precedented control $0 $0 $0 $0 Tuesday, October 22, 13
  19. 19. Tuesday, October 22, 13
  20. 20. The link between audiences and content Tuesday, October 22, 13

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