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How POPSUGAR mastered Facebook video - DPS Vail, 3/31/16

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Brian Sugar from POPSUGAR's presentation from the Digiday Publishing Summit in Vail, CO - March 31, 2016.

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How POPSUGAR mastered Facebook video - DPS Vail, 3/31/16

  1. 1. 
 @ B R I A N S U G A R M A R C H 3 1 , 2 0 1 6
  2. 2. $1B+ Annual Sales Driven 100M+ Global Audience Lifestyle Media Property Fashion Shopping Platform Monthly Subscription Service
  3. 3. I P A Immediacy Personalization Authenticity
  4. 4. Dramatic increase in Facebook video views Video + Social Snapchat is the next big thingYouTube has seen substantial, steady growth
  5. 5. IPA in Action Personalization AuthenticityImmediacy
  6. 6. IPA in Action Personalization AuthenticityImmediacy
  7. 7. 3 Key Takeaways Immediacy: Give it to them now and make the point fast Personalization: Deliver each story as if you’re telling it one-on-one Authenticity: Speak their language and don’t be afraid to use native guides

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