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Hot Topic: How to Drive Innovation - Digiday Agency Summit, March 2015

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Hot Topic: How to Drive Innovation - Digiday Agency Summit, March 2015

  1. 1. March 3, 2015 Digiday Agency Summit 45 Main St #220 BKLN / 718 625 4843 / hugeinc.com
  2. 2. How to drive Innovation. March 3, 2015 Sophie Kleber - @bibilassi
  3. 3. Innovation can only be driven by genius.
  4. 4. Innovation requires creative chaos.
  5. 5. Key stats 98%Of all “innovation” projects in large companies fail.
  6. 6. Successful innovation in 3 steps.
  7. 7. Clarification Technology != Innovation
  8. 8. Time TechnologyNeed Infliction point Mass Adoption Development
  9. 9. MP3Development MP 3 Technology Time 1979 Psychoacoustic masking codec 1994 MP3 goes public Fraunhofer Institute 1993 MPEG 1 1989 Karlheinz Brandenburg University Erlangen
  10. 10. MP3Development MP 3 Technology Time 1993 Seahan Info MP3 Player 1994 Winplay 1987 Tom’s Diner Application
  11. 11. MP3Development MP 3 Technology Time 1993 Seahan Info MP3 Player 1994 Winplay 1987 Tom’s Diner Application 1999 Napster
  12. 12. MP3Development Application MP 3 Technology Time Distribution Technology
  13. 13. Idea. Startwithan
  14. 14. Idea. Problem. Startwithan
  15. 15. Solve for the job to be done.
  16. 16. Solve for inconvenience.
  17. 17. Solve for age old desires.
  18. 18. Wow. Designfor
  19. 19. Wow. “Of course”. Designfor
  20. 20. Build on Intuition.
  21. 21. Extend the familiar.
  22. 22. Eliminate the need for interaction.
  23. 23. Fail early and fail big. Fosteracultureof
  24. 24. Fail early and fail big. Practice. Fosteracultureof
  25. 25. ”It took 3 years for the iPod to become an overnight success.” Bill Buxton
  26. 26. A disciplined process of exploration and synthesis.
  27. 27. The element of time.
  28. 28. Innovation is easy.
  29. 29. 3 steps 1. Start with the problem. 2. Design for “of course”. 3. Embrace practice.
  30. 30. Thank you. Sophie Kleber Executive Director of Product and Innovation at Huge @Bibilassi

Editor's Notes

  • Note: This slide sets the topic for the meeting.
  • http://www.siliconrepublic.com/innovation/item/31604-darrell-mann-98pc-of-innov
  • Find the right problem
  • 15 minutes of fame
    A picture says more than a thousand words
    Marshall Mc Luhen:
  • Design for adoption!
    No instruction manual.
  • February 2006 Jeff Han at TED
  • Practice takes discipline, skills and focus.
  •  It took 3 years for the iPod to become an overnight success. “The first iPod was released in 2001. Within a year, Apple had revised it to improve ergonomics in a second version. But it wasn’t until the fourth version in 2004 that sales started to take off.” - Apple’s “Overnight” Success!, originally discussed in Bill Buxtons’s brilliant book Sketching User Experiences.

    http://uxmyths.com/post/4956005041/myth-32-success-happens-overnight
  • EJW: I fixed the text box.

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