DPS Genwi Publisher Workshop

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In this workshop, we’ll explore engagement and monetization best practices for your touch-based apps, based on our experience powering apps from W Magazine, IndiaTimes, and Moguldom Media. We’ll also cover the importance of delivering live, dynamic content, deep integration of social sharing capabilities, and how to measure ROI.
Speaker: PJ Gurumohan, co-founder & CEO, Genwi

Published in: Business, Education
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DPS Genwi Publisher Workshop

  1. 1. Maximizing Monetization:5 Mobile App Best PracticesMarch, 25, 2012Digiday Publishing SummitPJ Gurumohan, http://genwi.comCEO & Co-Founder Twitter: @genwipj@genwi.com © and ™ GENWI 2012. All Rights Reserved. Confidential. 1
  2. 2. First, a little audience polling. © and ™ GENWI 2012. All Rights Reserved. Confidential. 2
  3. 3. Which do you consider yourself, primarily? Online PrintPublisher Publisher Both? © and ™ GENWI 2012. All Rights Reserved. Confidential. 3
  4. 4. Is your content mobilized? Yes No © and ™ GENWI 2012. All Rights Reserved. Confidential. 4
  5. 5. Do you have a tablet app yet? Yes No © and ™ GENWI 2012. All Rights Reserved. Confidential. 5
  6. 6. Are your apps deeply engaging? Really? Yes No © and ™ GENWI 2012. All Rights Reserved. Confidential. 6
  7. 7. Do you think that your apps are monetizingto their maximum potential? Yes No © and ™ GENWI 2012. All Rights Reserved. Confidential. 7
  8. 8. Ok, hands down. © and ™ GENWI 2012. All Rights Reserved. Confidential. 8
  9. 9. First, apps must be live and deeplyengaging. That’s how you get tomonetization. © and ™ GENWI 2012. All Rights Reserved. Confidential. 9
  10. 10. Three C’s of Engagement on Mobile Content Curation Community © and ™ GENWI 2012. All Rights Reserved. Confidential. 10
  11. 11. 1) Combine content with commerce. The Daily W © and ™ GENWI 2012. All Rights Reserved. Confidential. 11
  12. 12. 2) Combine interactions withmonetization. © and ™ GENWI 2012. All Rights Reserved. Confidential. 12
  13. 13. 3) Offer a subscription for a lean backexperience. Tweek © and ™ GENWI 2012. All Rights Reserved. Confidential. 13
  14. 14. 4) Deliver sponsored, real-time, &personalized channels. The Daily W © and ™ GENWI 2012. All Rights Reserved. Confidential. 14
  15. 15. 5) Combine game mechanics with virtualcurrency. User with most shares could get a FB credit. You could be the first to implement it! © and ™ GENWI 2012. All Rights Reserved. Confidential. 15
  16. 16. Let’s play with a few apps! © and ™ GENWI 2012. All Rights Reserved. Confidential. 16
  17. 17. Thank You!Q&AAbout GENWI:GENWI is leading the mobile publishing revolution with the most robust, proven cloud-based mobile publishing platform. Our flagship mMCS solution helps publishersmobilize their content and launch highly engaging apps.Sales Contact: raj@genwi.com © and ™ GENWI 2012. All Rights Reserved. Confidential. 17

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